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Loss of Jobs in America
Paul Craig Roberts
Wednesday, Nov. 12, 2003
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Laura Barcella
Friday, April 7, 2006
American Jobs: Going, Going...
Jane Birnbaum
2005
Companies in India celebrate "loss of American jobs"
Mike Crane
December 2004
Costly Trade With China
Millions of U.S. jobs displaced

Robert E. Scott
October 9, 2007
Immigration Is Hurting The U.S. Worker
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How does search engine optimization work? Improve Web Site Search Engine Rankings, with the Top Ten Search Engines, like Google, Alta Vista, AOL Search, Ask Jeeves, Excite, Inktomi, Lycos, MSN, Teoma and Yahoo. SEO is the skillful art of placing researched keywords, that have a known searching audience, into various places on a web page that are known to be given weight by the ranking systems and algorithms of Major Search Engines It is estimated that less than two percent of the commercial and small business website content writing on the Internet have had any optimization for search engines.Visit us for your Free Website Evaluation 800-897-6458

Feeds for SEO Specialist Online [Professional SEO Consultant and Content Writers SEO News,Tricks and SEO Campaign Management ]

1. Search Engine Optimization

Search Engine Optimization

This SEO update is brought to you by SEO-Specialist-Online.com, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

In the present time, Search Engine Optimization has gained a lot of popularity, as it facilitates people to trim down the marketing costs and relish its fruitful results. However, some people consider that creating a SEO rich website is a very easy job, but in point of fact, creating SEO websites is not that easy as it seems to be. One needs to keep several important notions in mind while working with websites and should take into account the keyword phrases.

For creating SEO websites, administrators can seek advice from the Professional SEO consultants. These Professional SEO Consultants are on familiar terms with the instructions and guidelines associated with Search Engine Optimization that should be considered appropriately while working with websites. Moreover, the consultants are also well acquainted with the keyword density that should be maintained in a website to attract quality traffic.

There are several SEO Campaign Management sources as well that facilitate people to stay updated with the latest SEO News and tricks so as to get benefited from the top results of SEO rich websites. These SEO Campaign Management sources develop SEO based strategies for different kinds of websites so that people can take the advantage of the quality traffic and make out a raise in the level of production.

With the proper consultancy of these sources, the websites can easily rank high on the search engines. SEO has become the best alternative, these days that can help administrators to become the most preeminent in the competitive market. So, if you also want your website to rank highest in the search engines, opt for the SEO Campaign Management sources of . SEO-Specialist-Online.com

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit SEO-Specialist-Online.com

http://seo-specialist-online.com



2. Statistics on getting to the top of the of the Top Ten search engines

This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

Statistics on getting to the top of the of the Top Ten search engines 

77% of people skip over sponsored listings and click on the natural search results.
Source: Enquiro Research

When making a purchase, 67% chose organic over sponsored listings.
Source: Enquiro Research

Why Search Engine Optimization?
No pay-per-click fees - No competitors or "researchers" clicking away on your sponsored link advertising and running out your budget! Levels the playing field between your website and your competitor's website by allowing your website to be displayed on the 1st page rankings of the search engine results as well.

No need to worry about ever increasing per-click fees.

More visitors to your site since your site will be appearing on the left side of the search results. The English speaking world reads left to right. In addition, the left side is more trusted as it is part of the natural search engine results. Consistent search engine ranking and visibility of your site for as long as you are a client with us.
Excellent return on investment Low cost - Save $100s, sometimes $1,000s! 

We do all the search engine optimization work for you. We do both on-site and off-site optimization! Almost every customer asks, so might as well say it here, although we still create custom meta tags for the site, meta tags play a very small role in the overall search engine optimization process of the site. There is quite a bit more search engine optimization work involved in placing a site on the first page of the Top Ten major search engines.

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit SEO-Specialist-Online.com

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Learn how to do Keyword Research, for more info Visit Here




3. What do we Mean by Keywords, and Why do They Matter?

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This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

What do we Mean by Keywords, and Why do They Matter?

Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.

The terms keyword is often used as shorthand for keyword phrase. When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search. In fact most searches these days are not single-word searches … most searchers now type two or more words in their searches.

If you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case …

• If you don’t know the keywords, you can’t optimize your Web site properly.
• If you don’t know the keywords, you don’t know what keywords to put in links pointing to your site.
• If you don’t know the keywords, you don’t know which keywords to bid on in Pay Per Click programs.

Selecting keywords, then, is important. But there are two ways to select the keywords you need for your campaigns:
• Guess
• Do a full keyword analysis

The most popular method is to guess at the keywords. The most effective method, however, is to do a full keyword analysis (which actually begins with you guessing at what keywords you think are important, then using a free KeyWord tool to “dig” into databases of actual search terms).

What happens if you simply guess at the search terms you need, and don’t do a full keyword analysis? Typically two problems arise:

• Many of the keywords on your list will be more or less irrelevant. People simply aren’t using them in searches.
• You’ll miss keywords that people are using to search for your product or service.

What Does an SEO Specialist Do?

Essentially, a SEO Specialist does two things:

• Helps you develop a list of likely keyword phrases. SEO Specialist searches other Web site’s KEYWORDS tags and searches a thesaurus, to help you create a preliminary list of keyword phrases.

• Based on these keyword phrases, it shows you what people using the Web’s search engines are actually typing into the search engines.

For a Free Web Site Evaluation Visit SEO-Specialist-Online.com

-------------------------------------------

Given the economic problems around the globe, home based business opportunities usually flourish during recessionary times. Faced with layoffs, downsizing and closures, affected employees look for alternate ways of earning an income. Entrepreneurial spirit is kindled when options are scarce and people turn to the Internet..... continue reading
 



4. How to accept credit cards for small business

SEO-Specialist-Online.com

This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

How to accept credit cards for small business

The benefits of accepting credit cards almost always outweigh the risks, and the chances of this are greatly improved if you do your homework before opening a merchant account. In this article I’ll talk about the importance of accepting credit cards, what to expect as you compare merchant accounts and how to keep your merchant account in good standing once you begin processing.

Convincing a business owner that they need to start accepting credit cards isn’t as tough as it once was and it’s getting easier every day. Credit and debit cards are a staple in consumers’ wallets and the trend isn’t showing signs of letting up any time soon. For merchants, the ability to accept credit cards often translates to larger average tickets and greater gross monthly sales volumes. Of course, along with the greater sales volume comes the expense of processing credit card transactions. Fortunately, profit from increased sales typically far outweighs processing costs.Here are a few helpful points that you should know before beginning your search for a merchant account.

Merchant account fees are not standardized

Merchant account Rates and fees vary widely from one provider to the next. Aside from the amount of fees charged, some accounts will have entire categories of fees that others won’t. As you being to research your options, look at every account as an individual.

Credit card processing rates and fees are not written in stone

Haggling is the name of the game when it comes to negotiating the best merchant account rates and fees. Consider the rates and fees of an initial merchant account quote as a starting point from which you can start to reducing costs.

There are a lot of providers competing for your business

Don’t begin and end your search at your local bank or even with the providers in your town. There are thousands of merchant service providers all competing for your business. Use this competition to your advantage to get the best rates possible. Consider using a web site like CardFellow.com to get quotes from multiple providers from a national market.

Once you begin contacting merchant service providers, you should expect to encounter some pretty good sales people that may employ high-pressure sales tactics. The key is to remain methodical in your search process and look at the facts surrounding an account, not the salesperson’s interpretation of them.

The best and truly knowledgeable salespeople will use the rates and fees of their merchant account quote to help portray the benefits of their offer. They’ll take the time to learn about your business, present calculations and estimations of processing expenses using an effective rate, and they’ll take the time to answer your questions in a consultative manner. These are the salespeople to look for, but not necessarily the ones to expect.

Once you decide upon a merchant account provider and start accepting credit cards, your education about credit card processing has just begun. Don’t look at the task as complete, but as just beginning. The bankcard industry is always changing and new regulations that affect you are commonly brought to legislative attention. The phrase “knowledge is power” translates to merchants in the bankcard industry as “knowledge is money.” The more you know about credit card processing, the more you will be able to save yourself in processing expenses.

Once you begin processing credit cards, frequent reliable and unbiased sources on the subject to keep yourself up to date about the industry and ways you can optimize your merchant account to lower costs. The best sources of merchant account information are the ones that aren’t trying selling you processing services.

A wealth of Information to help businesses that start accepting credit cards find the best merchant account is available at the MerchantCouncil.org.

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit SEO-Specialist-Online.com


--------------------------------------------------------------------------------------------------------------------
Given the economic problems around the globe, home based business
opportunities usually flourish during recessionary times. Faced with layoffs,
downsizing and closures, affected employees look for alternate ways of
earning an income. Entrepreneurial spirit is kindled when options are scarce
and people turn to the Internet.....  continue reading



5. SEO – The Powerful Marketing Tool

seo-specialist-online.com

Search Engine Optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit SEO-Specialist-Online.com
 
SEO – The Powerful Marketing Tool

These days, SEO has become the most effective characteristic of the websites that help the administrators to enjoy the productive results. Most of the website owners consider SEO to be the most powerful tool for marketing, as Search Engine Optimization has reduced the need for door to door marketing. SEO is actually a process through which the websites can rank higher in the search engines by drawing quality traffic. However, the process of creating SEO rich websites is not that easy as it seems to be.

Some people are new to this term, but they desire to take the advantage of the technology. For such people, SEO Campaign Management sources are the best alternatives, these days that can actually help the administrators to rank higher on the search engines. These sources guide the website owners, provide an appropriate SEO strategy for their websites and make use of the SEO tricks to exert a pull on the quality traffic. In addition to this, these SEO Campaign Management sources are well acquainted with the SEO news, which helps them to incorporate the latest SEO tricks in the websites so as to serve people with the best of their services.

The SEO Campaign Management sources can also provide website owners with Professional SEO Consultants that can guide people with the finest strategies for their website. These strategies are very useful while working with keywords and keyword phrases. So, if you also want to enjoy the improved position n the search engines, opt for SEO Campaign Management sources.

Keywords: content writers | professional seo consultants | seo news tricks | SEO Campaign Management 



6. Make SEO Specialist Online work for you

Make SEO Specialist Online work for you

SEO is a procedure of placing researched keywords, that have a known searching audience, into various places on a Web page which are known to be given weight by the ranking systems and algorithms of Major Search Engines like Alta Vista, AOL Search, Ask Jeeves, Excite, Google, Inktomi, Lycos, MSN, Teoma and Yahoo.

A properly optimized Web site can go from search invisibility and zero rankings to top spots in these search engines, especially if optimization is combined with known off page ranking factors.

Search Engine Optimization is our SPECIALTY, but.......

Getting to the top of the search engines is NOT ALL what it's about.

For a Free Web Site Evaluation Visit Here

FACT: Traffic means nothing unless you make money. We show you how to pin-point the keywords that make money. After all, it isn't how much you make, but how much you keep and with top organic rankings in Google, you get to keep more of your revenue.

For a Free Web Site Evaluation Visit Here

We talk to clients every day, that tell us their site is at the top of the search engines under the categories they have chosen but still are not receiving the ROI or return on investment results that they need and hope for and must have to stay in business!

How do we Monetize Your Site?

How do we turn Your Hits and Click into $$$

For a Free Web Site Evaluation Visit Here

We promise, we won't be wasting your time.

Jim Gras
Skype: jamiboy
800-897-6458 US
0207 6694-183 UK
SEO-Specialist-Online.com

keywords: content writers, professional seo consultants, seo news tricks, SEO Campaign Management 



7. Submit Your Site Properly

For a Free Web Site Evaluatio

Submit Your Site Properly

This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

Easy steps to submitting your website in the right category.

Submitting to the Open Directory Project:

Yes, the Open Directory Project is free, and yes, you can submit much more quickly. But the problem is there's no guarantee that your site will be listed. I've seen sites get into the Open Directory Project within a week or two of submission, and I've seen others that waited months without ever getting in. In addition, the submission forms sometimes don't seem to work! But don't give up. As I mentioned earlier on that, the Open Directory Project is very important. Here's how to submit:

1. Read the editor's guidelines at dmoz.org/guidelines/describing. html. If you know what guidelines the editors use, you may be able to avoid problems. It's hard to get into the directory, so you might as well give yourself the best chance of getting in.

2. Go to www.dmoz.org. The Open Directory Project home page appears.

3. Find a suitable category for your site.

4. Click the Suggest URL link at the top of the page.

5. Follow the (fairly simple) directions. Submitting to the Open Directory Project is much easier than doing so to Yahoo! Directory.

You simply enter your home page's URL, a short title, a 25-30- word description for the site, and your e-mail address. That's it. Then you wait.

But understand that the editors at DMOZ don't care about your site, they care about the directory; in fact, read the DMOZ forums at www.resource-zone. com and you'll find that the attitude tends to be "tells us about your site, then go away and forget about it."

There are all sorts of factors working against you:

- There are 8,000 editors managing over 700,000 categories.

- Many small directories may only be reviewed by an editor every six months . . . or far less frequently.

 The editors regard a six-month wait, or longer, not particularly excessive.

- In some cases editors may even ignore submissions. As one editor explained, "there is no obligation to review them in any order nor is there a requirement to review them as a priority . . . some editors find it more productive to seek out sites on their own and rarely visit the suggested sites."

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit Here 

Until next Time
 
Jim Gras
Skype: jamiboy
800-897-6458 US
0207 6694-183 UK
http://www.seo-specialist-online.com

--
Side note: You can follow me at
http://www.Twitter.com/JimGras - hear more insights,
what I'm up to and every once in awhile I do surprise
marketing SEO Q&As for Twitter followers.)
--

keywords: content writers, professional seo consultants, seo news tricks, SEO Campaign Management 



8. Search Engine Optimization, Website Development and Search Engine Spiders

Content Writers Professional SEO Consultants | SEO News Tricks  SEO Campaign Management

Content Writers Professional SEO Consultants | SEO News Tricks  SEO Campaign Management

This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

Search Engine Optimization, Website Development and Search Engine Spiders

Do you have some experience with HTML and web site development, but haven't really gotten your feet wet with search engine optimization? Keep reading, because you're in luck. In this article we'll cover some of the more important aspects of SEO, focusing on the changes that you should find easiest to make to your web site. After you read this, you should know where to concentrate your efforts now and going forward.

HTML Tags and SEO

The <Title> tag is the most important part of the page. It is the tag that visitors see in search results, and it should contain your targeted keywords. The title tag can make your page rank or make it disappear from search results. Use this format for web page title tags:

Keywords | Website Name or Brand

It's okay to include only  your keywords without the site name, especially if you aren't branding using other Internet marketing methods.

Your <h1> tag is very important. As with the web page title, you should include your targeted keywords in this tag.

Your <h2> tag is next in importance. You should put keyword variations in this tag It's okay to be more natural here.

Your <h3> is less important, but still very useful. Promote keyword variations or subheadings using the H3 tag. You can relax a bit with this one and mention keywords only once in a while.

Now that we've talked about the title tags, let's briefly touch on links so you can see one aspect of why getting the keywords in your title tag is important. An incoming link to your pages is typically formed like so:

Link: <a href ="http://www.site.com/page.htm" title="keyword">anchor text keywords</a>

It's very important to include targeted keywords in anchor text in inbound links. You should also use targeted keywords in internal links, including navigation. The search engines take strong notice of keywords in these positions.

This is true for links that are followed. But what about links that are designated nofollow? Many blogs and other sites make any links in comments automatically nofollow.

Next Time Link No followed

To find out more about Web 2.0 contact SEO Specialist Online. For a free Web Site Evaluation Visit Here 

Have a Great Day,

Jim Gras
Skype: jamiboy
800-897-6458 US
0207 6694-183 UK

Hey check this out...

I just found this site that shows you a
way of getting 1000's of new followers
on twitter, I just started using it myself
and its starting to work already. Visit

Thought it might interest you.

keywords: content writers, professional seo consultants, seo news tricks, SEO Campaign Management 



9. Do You know about Web 2.0

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Do You know Web 2.0

This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs.

For a Free Web Site Evaluation Visit Here

So, tell me, have you heard about Web 2.0? It’s a term you see applied to a lot of Web sites on the Internet these days, but today, I’m going to go a little more in depth about its meaning. Web 2.0 describes the changing trend in the use of the World Wide Web technology and Web design that aims to enhance creativity, communications, secure information sharing, collaboration and functionality of the Web.

Those Web 2.0 concepts have led to the development of Web communities, social networking sites (MySpace and Facebook), video sharing sites (YouTube), wikis (Wikipedia) and blogs (Blogger). Wow! You probably use Web 2.0 Web sites more than you thought, am I right? Well, let's learn even more about it!

A Web 2.0 Web site doesn’t have any technical specifications. It refers to the revolution of using the Internet as a platform. That is, using a Web site to perform a task instead of a program on an operating system. The 2.0 refers to a rebirth after the end of the 2001 dot com bubble, which I’m sure you heard about in one way or another.

To find out more about Web 2.0 contact SEO Specialist Online. For a free Web Site Evaluation Visit Here 

Have a Great Day,

Jim Gras
Skype: jamiboy
800-897-6458 US
0207 6694-183 UK

FREE Gift -Napoleon Hill's Famous
Think and Grow Rich eBook! Visit


keywords: content writers, professional seo consultants, seo news tricks, SEO Campaign Management 



10. Worst SEO Mistakes - Alt Tag Stuffing

SEO

Content Writers Professional SEO Consultants | SEO News Tricks  SEO Campaign Management

This SEO update is brought to you by Jim Gras and the SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

Last time we talked about Worst SEO Mistakes, this time lets discuss Alt Tag Stuffing

ALT tags are designed for blind people. Alt tags should describe images, buttons, navigation and other site elements to make browsing easier for those who can't see. Some people stuff their keywords into ALT tags, in hopes of ranking better in search results. This doesn't work. If spotted, you'll be punished.

On top of being ineffective, it's a real hassle for blind people who have to listen to the BS webmasters stuff into these tags to manipulate search engines. Use alt tags for image descriptions, and don't worry about the keywords.

Comment Spam

There are several types of comment spam.

One type uses robots to put in generic BS comments and links back to their owner's site in hopes of getting more valuable inbound links. Google discovered this and doesn't count comment links anymore. Bloggers also use the nofollow tag, so it doesn't matter if there are links in comments.

Another way to spam comments is to leave generic comments like "I did an article about this too, come check it out" in hopes of driving traffic and subscriptions.

Blog comments are designed for discussion, so saying something useful without intent to get something back plays a lot better in the long term. You get respect and eventually the blogger becomes more interested in you. Then you get your link.

Forum Spam

Forum spam involves leaving forum messages disguised as editorials, but are nothing more than ads for a website.

This type of spam looks really nasty and irritates all forum users. Don't do it. If you want to drive visitors from forums, participate in discussions, offer advice and help everyone. You will gain respect and people will visit your site from the signature. This time however, instead of saying "who the hell is that guy?!" they will land on the home page wit the thought of "that guy is good, let's see what he's built here."

Reliance on Meta Tags

Meta tag's days are not over. Keyword meta tags do work. I would spend more than just a few minutes on keyword meta tags. The description meta tag, is very useful. It is the description that shows in search results, so make sure there are clear calls to action.

Submission to a Bunch of Social Media Sites

You've probably seen those one-vote articles sitting in no-man's-land with headlines like "New marketing methods" and "Super interactive website www.spamsite.com" Those are attempts by marketers to get diggs, reddits and other types of votes. Social media marketing is a craft of its own, and a link to a generic site doesn't do it. You can learn a great deal about social media marketing over at Sphinn.

Next Time: Worst SEO Mistakes - Long and Dynamic URLs

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit Here 

Until next Time
 
Jim Gras
800-897-6458
Skype: jamiboy

FREE Gift -Napoleon Hill's Famous
Think and Grow Rich eBook! Visit

keywords: content writers, professional seo consultants, seo news tricks, SEO Campaign Management 



11. Worst SEO Mistakes - Aggressive Search Engine Optimization Firms

Content Writers | Professional SEO Consultants | SEO News Tricks | SEO Campaign Management

This SEO update is brought to you by SEO Specialist Online Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

Last time we talked about Worst SEO Mistakes, this time lets discuss aggressive search engine optimization firms

Aggressive may mean effective. All effective SEO firms buy links, meaning that most good SEOs are official black hats. Are you okay with the risks? Many effective firms actively use spam and other black hat methods to promote their clients. Greedy ones get burned. Those who are smart watch carefully and know when to pull back -- because there is no safety net. You should know if your SEO firm does black hat up front. Rewards are great, but so are the risks.

Automated Content Generation

Automated content generation involves a bot scraping the net, mixing articles and producing low value pages camouflaged as a web site. It's often part of the link farm an AdSense site.

Duplicate content detection has improved to the point that search engines will know in no time if you're spamming.

Frames

This is not spam, but a bad mistake, like building a Flash-based web site. Frames are hard to crawl for spiders; they have no unique URLs to link to and are horrible from a usability perspective. Sites that use frames lose on all fronts.

Cloaking

Cloaking still works if done correctly. Some good SEOs still use cloaking, but if you're new, stay away from it. Cloaking presents a normal page to visitors but a super-optimized page to search engine spiders.

Hidden Text

Hidden text involves stuffing keywords onto a page and making keywords the same color as the background. This is an absolutely pointless technique since search engines discount pages if they see keyword stuffing.

If you put legitimate text or an optimized article on your site as hidden text, just to make page look shorter, it still doesn't make sense. There are CSS "hide/show" tricks that can conceal text while being search engine friendly.

Keyword Stuffing

Keyword stuffing involves putting a bunch of keywords on a page simply to get higher rankings. It's pointless. Search engines can tell when you're using too many keywords for natural content, and your visitors will find keyword-stuffed content to be difficult to read.

Doorway Pages

Doorway pages are one-page websites optimized for a specific keyword and made with one purpose - to rank in the search results. All links on the "doorway" page lead to the real website, essentially acting as an entrance, hence the name "doorway page." Search engine do not like doorway pages, but they still work.

Next Time:  Worst SEO Mistakes - Alt Tag Stuffing

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit Here 

Until next Time
 
Jim Gras
800-897-6458
Skype: jamiboy

FREE Gift -Napoleon Hill's Famous
Think and Grow Rich eBook! Visit

keywords: content writers, professional seo consultants, seo news tricks, SEO Campaign Management 



12. Worst SEO Mistakes

Content Writers Professional SEO Consultants | SEO News Tricks  SEO Campaign Management

This SEO update is brought to you by SEO Specialist Online Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

Worst SEO Mistakes

In this article we cover some of the worst SEO mistakes. Some of these will cause the search engines to ignore you; others will cause potential visitors to ignore you; still others may make your site disappear from the search engine results pages entirely.

We'll go over each practice and explain why you shouldn't do it. We'll even tell you what you should be doing.
Flash If you're making a new website and thinking of using Flash - stop. Though Adobe made Flash crawlable and shared technology with Google and Yahoo (leaving out Microsoft), Flash is still a bad choice.

If you don't show much content to the search engines, you will have to invest more in links. Not only does a Flash site cost more to make, but you'll need more money to optimize it. If there is no real reason to use Flash, don't. If you want cool movies and features, consider embedding Flash videos and using cool CSS styles.

No Use of Title Tags

The most powerful HTML tag you have at your disposal ­-  Put keywords you target the page for into the tag. This is the part that shows up in search results as a big blue link, so make it count.

Another mistake webmasters make is to put something like "Welcome To...." in the title tag. Aaron Wall calls this "Welcome to low rankings."

Title Tag Duplication

Many designers create a site design without much regard for SEO, using one title tag for an entire website. Make sure to vary the title tags on your pages.

Messed up Robots.txt

It's a good idea to have a file to keep your error log clean of robot.txt requests, but if you can mess up a lot if you use it incorrectly. Here's how it looks, assuming you don't want to block ANY pages:

User-agent: *

Disallow:

Not Using Keywords in Internal Links and Navigation

Your internal onsite links have as much SEO weight as some outside links. If your home page has link authority, then links from your home page to internal pages pass pagerank in the same manner as outside sites pass pagerank to your home page.

By linking from your most powerful pages to internal pages with keyword-rich links, you're doing exactly the same thing as getting

keyword-rich inbound links from high PR pages.

To make the most use of link power, make sure that your navigation consists of keyword-rich, targeted descriptions. Do the same with keywords scattered within content. Don't worry about your footer; Google doesn't put much weight on those.

Next Time: Worst SEO Mistakes - Aggressive Search Engine Optimization Firms

Search engine optimization could be a tiring task but with time it sure helps you get better trafficFor a Free Web Site Evaluation Visit Here 

keywords: content writers professional seo consultants, seo news tricks, SEO Campaign Management 



13. "Advertise with us as we get 1,000,000 hits each month." But do they really?

This is from Jim Gras at http://seo-specialist-online.com

You know, a week doesn't go by when an ad says, "Advertise with us as we get 1,000,000 hits each month." But do they really?
 
Probably not.
 
You see, a "hit" is an access request to a web server, not just a visitor. So, if a page has 99 tiny graphics which make up the web page, each view of that page registers as "100 hits". And if the visitor views 5 pages, that one visitor will register 500 hits on the site.
 
This is why advertisers LOVE to tell you about hits because they know you think that means people when it really doesn't.
 
Hits vs. Visitors: Getting a Real Count on Your Traffic
 
Ever see the claim "We get 80,000 hits a month" on a web site? Or the scrolling counter at the bottom of a page? What does it all mean and is it accurate? What is the difference between a hit and a visitor?
 
A "hit" is not a visitor to the web site, but a hit on the web server. A hit on the web server can be a graphic, java applet, the html file, etc. So, if a site has 79 small graphics on the page, every visitor to the site registers as 80 hits on the server (79 graphics plus the html file). In this case, 80,000 hits translates to just 1,000 visitors.
 
As webmasters, designers, business owners, SEOs, etc., we are not concerned with hits to a site. We want to know the number of visitors to our site. And we don't just want to know about every visitor--we want to know about every unique visitor. So if we can't count hits, can we use a counter?
 
The problem with using counters to track our visitors is they are set up to measure page views, not unique visitors. Everytime someone views your page, whether it's the first time or the twentieth, that visitor is counted. And if the page times out for some reason and they "Reload," it counts them again. And if someone just wants to have fun with your counter, they can exit and enter the site several times and are counted as a visitor each time--even if they never look at product.
 
So if you can't count hits and you can't use a counter, how do you track the traffic on your site? Use a web traffic analysis program. A web traffic analysis program will give you vital information about the traffic coming to your site, including where visitors are coming from, what paths your visitors are taking and which pages are the main exit points of your site.
 
Your web host should automatically provide you with a traffic analysis program, but there are a lot of programs to choose from.
 
Now that you understand the difference you can fire back at those advertisers and get the real truth about their traffic levels.

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit Here 

 



14. Popular SEO Myths

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Popular SEO Myths

Search for the phrase “SEO myths” in Google (without quotes) and you’ll get 243,000 hits. With all the major search engines keeping their algorithms under lock and key, and making modifications without notice, it’s no wonder that false beliefs get perpetuated. It’s time to clear the air.

We published an article here on SEO Chat back in June 2007 about SEO myths. These things don’t seem to go away no matter how much you try to educate people. In fact, the search engines themselves contribute to their perpetuation in a sense. After all, they’re constantly tweaking their algorithms so the things that used to work simply don’t anymore – which leads to more myths when people stubbornly cling to old practices, or when a particular change makes it look like one thing is happening (i.e. a Google 30 penalty) when the actual cause is something completely different.

Many myths come from wishful thinking. My favorite along those lines is a variation of “if I just do X, I’ll score high in the search engines.” And “X” can be anything from get enough links, submit your site to enough directories, get the magic amount of keyword density – you name it. The truth is that SEO is a process with no real shortcuts, and no ONE thing will guarantee you a top position in the search engine results pages (SERPs).

Another form of “wishful thinking” myth states that “X is all-important,” where “X” can be PageRank, meta tags, or what have you. I won’t say that PageRank doesn’t matter; that’s another myth. But for most purposes it doesn’t. It really depends on what you’re trying to achieve. You can have a popular site and not have a PR of 10.

I expect this won’t be the last time we visit this topic. I’m including myths that are popular not only among practicing SEOs, but among some of the clients you might encounter. As you educate yourselves, you may also find that you need to educate your clients about actual SEO practices. The Ranked Hard comic strip that inspired this article makes that point very clearly. So without further ado, let’s bust some myths!

SEO is Smoke and Mirrors
 
Like the client in the Ranked Hard cartoon, you might encounter a prospective customer who tried to work with another SEO company that was secretive about its practices. Maybe they were told “our tactics are proprietary” or “what we do is far too complicated to explain.” Your prospect might even have been burned by this other company, so they may be leery about dealing with you.

Real SEO is not smoke and mirrors; it’s not a scam, and it’s not merely “a collection of tricks to fool search engines,” as Lee Odden points out in another article which debunked several SEO myths. But it’s easy to see why some people would believe that. There really are a lot of scammers out there who make incredible promises but use devious methods and care only about getting their victims’ money.

Speaking of incredible promises, let’s talk about another classic SEO myth inspired by scammers: an SEO can guarantee your placement at the top of the SERPs, thus eliminating the risk to your business. That’s hogwash; I’d use stronger language, but my boss would disapprove (especially if we start ranking for the term!). A firm that offers that kind of guarantee on your SEO is probably approaching it in a way that will harm your company.

Some companies that offer guarantees to get to the top of the SERPs will use keywords that no one else is using. So your site ends up ranking for less competitive keywords. In and of itself, this is not a bad thing, but if searchers aren’t using those keywords to find the kinds of products and services you offer, it’s pointless. If you sell raincoats in the US market, what good is it to hold a top-ranked position for “mackintosh” – unless you’re specifically selling to British expatriates living in the US?

Such firms may also use a limited selection of keywords for your website. That might work for a time, but using a greater diversity of keywords will put you in a better position the next time the search engines tweak their algorithm. Think of it as evolution in action.

Finally, another common trick for SEO companies that offer top placement guarantees shows up in the fine print of their contracts. Does it specifically say that they will use SEO to get there, or will they use pay-per-click? Just about anyone can get a top ad placement in Google if they’re willing to pay enough. But that’s probably not what you hired that SEO company for.

Next time, Popular SEO Myths "SEO is All About Links, or Keywords"

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15. Adsense Targeting: Adsense For Context

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This article originally intent was about explaining how advertisers can take advantage of Adsense to target specific sites. While researching this topic, however, I slammed the brakes on my theme. I noticed that Google seemed to be backing off from the "post your ad here" approach, which focused on the advertiser. You can still see that approach, but it is changing. Keep reading to find out how. Google is moving toward a method of displaying ad groups that are personalized based on a searcher's previous searches. With this discovery I am going to write this article in two sections (and hopefully one part).

The first section is going to focus on Adsense targeting from the advertiser's viewpoint. This approach, known as placement-targeted or site-targeted campaigns, allows an unprecedented level of customization and targeting by the advertiser. Not only can the advertiser target a particular website, but a particular page or a particular sub-group of pages can be targeted. We will look at how Google is allowing advertisers to pick sites from selected lists and how they set different bids for different sites.

The second section will look at how Google is remembering a searcher's previous activity and using this information in displaying Adsense results on web sites the user visits. Now Adsense is not only dependent upon the site's content, but also on the search behavior of the user, independent of cookies and even logging in -- though the user (or the computer) must have used the search engine at a prior time.

We will also quickly discuss whether, at the end of the day, any present advert placement application can realistically catch up with Google's Adsense in the next three to five years, or whether creators of such applications should simply seek another line of work -- social networking e-commerce centers, perhaps.

Adsense Targeting: Adsense For Context

Google advertisers can increase their click-through rates by creating placement (or site) targeted content campaigns, choosing to position their ads on specific sites. It's content control/placement on steroids. By picking selected sites and bidding, you can ensure that your ads get seen by a much wider audience; all this definitely changes the size of the budget, but that's why we pass on the cost of the advertising to the customer, eh?

It all started that way, and now you have site-targeted campaigns, consisting of ad groups that  contain lists of Web sites, not just keywords. Placement-targeted ad groups can include all content ad types: text, static, and animated GIFs, even video with sizes ranging from skyscraper to banner to defined boxes. Advertisers can choose whether to be charged on every one thousand page impressions (CPM)  or on a cost-per-click  basis.

According to Google Adwords, advertisers can choose to display their ads on specific pages within a site, or even subsections of pages. For example, advertisers can choose to advertise on the New York Times Web site in the business, fashion, health, travel, or sports section.

Google's content group is huge and growing rapidly. Some say new sites are joining at the rate of at least 100,000 per month. Information on some of the top sites in the network can be found here. Almost every major media channel is represented, from leading magazine and newspaper publishers to television networks. 

The ads are then placed with the sites you choose. This is a improvement on the normal placement process, which is stated by Google as Google continually scans the millions of pages from the content network to look for relevant matches with your keywords and other campaign data. When we find a match, your ad becomes eligible to run on that page. Google's extensive Web search and linguistic processing technology can decipher the meaning of virtually any content network page to ensure we're showing the most relevant ads.

Normally advertisers find which Web sites display Google AdWords content ads by using Google's placement tool, using a list of categories and keywords, and also listing specific URLs of sites, or by setting the desired user demographics. The tool digs into the pool of site publishers and lets you choose which sites will carry your ads.

As a quick rundown of what I have described in the last few paragraphs, here is what Google has to say, in brief. (This can be found here).

You can select sites for your placement-targeted campaign in two ways:

Name the sites where you'd like to advertise.

Give us a list of words that describe the type of site you're looking for.

A site must be part of the Google Network in order to be available for your placement-targeted campaign. A big advantage of winning a bid to place an ad could be that your ad could occupy the first four spaces, since you could stretch your ad to occupy four spaces. This is due to the expanded text ad specification of Adsense. If you specified that a strip of four AdWords ads should appear in a banner at the bottom of a page, placement-targeted ads will muscle the other ads off the ad unit and be displayed. Next time, People targeting

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 0207 6694-183 UK Skype: jamiboy for all your SEO needs. Visit More SEO Specialist Online info and links Here.

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16. Optimize Page Titles - BUT What about Article Titles?

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To optimize page titles keep it short. Search engines will show no more than 60 or 70 characters (including spaces) when they list your page in the SERPs. If you get any longer than that, they’ll cut it off.

 -  BUT What about Article Titles?

You can follow the same guidelines for your article titles. Or if you choose you can spice things up a little bit. Michael Gray wrote a very nice article on optimizing Wordpress page titles that talks about creating a page title and a post title at the same time, and explains why you might want to make the two different. He focuses strongly on keywords. Indeed, one of the reasons that you might want to make your article/post title different from your page title is that you can optimize for different keywords.

But there are other reasons you might want to make your article title different. In another article, Gray talks about Title Bait. He also includes several examples. I believe he intended them to work as both page titles and article titles. He wants searchers to see the title and feel almost compelled to click through to the article. Depending on the approach you take to page titles, however, you might prefer to limit these techniques to your article titles.

You can play on titillation to spice up an otherwise-bland topic. For example, when Gray wanted to point out that one prominent blogger was just two clicks away from adult content, what title did he use? Six Degrees of a Lesbian Porn Scraper. You have to admit, that gets attention.

You can also be controversial or, if it’s relevant, clearly show your readers that they’re about to encounter an entertaining rant. That’s the approach Gray took when he titled one article  Yahoo: Yeah We Suck and We Don’t Give a Damn!

And you can always play the list card. Had I structured this article a little differently, I could have called it something like  Ways to Optimize Your Page Titles.Somehow, we just can’t resist something that offers to sum up a complicated subject with just a few tips. Sometimes it doesn’t even have to be a few steps. And it doesn’t have to be a website either; there are books based on this idea. I was delighted to see, for example, that Amazon is currently selling a book titled  The 100 Greatest Inventions of All Time. Why not take advantage of a marketing approach that’s as old as Moses?

For something a little more up-to-date, you can always mix some pop culture references into your title. Famous quotes or concepts work as well. How about The Silly String Theory of the Universe for an article on more technical uses for the toy (our military uses it to detect tripwires)? I admit I’m a little rusty at this; you can probably come up with much better ideas. Of course, you’ll have to rise to the challenge of being professional, informative, and humorous all at the same time, as Gray himself notes – but it can be done. Good luck!

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 0207 6694-183 UK Skype: jamiboy for all your SEO needs. Visit More SEO Specialist Online info and links Here. For a Free Web Site Evaluation Visit Here

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17. Great Page Titles, Short and Sweet

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Great Page Titles, Short and Sweet

Michael Nguyen, writing for Social Patterns, lists eleven rules for writing page titles. Aaron Wall also lists eleven, but they’re a slightly different set. Matt McGee, writing for Gooruze, lists six. Still, there are certain things that all three of them agree upon. Here they are, in no particular order.

First, keep it short. Search engines will show no more than 60 or 70 characters (including spaces) when they list your page in the SERPs. If you get any longer than that, they’ll cut it off.

Second, be accurate, relevant, and descriptive. Give both the search bot and the human searcher a good idea of what to expect of your page’s content. If possible, front-load your most important keyword, and avoid keyword stuffing.

Third, have a unique title for every page on your site. If you don’t, the search engines might think you’re displaying duplicate content, and that brings its own headaches. Your human visitors will also have a hard time telling the difference between your pages.

Fourth, write in plain English (or whatever language you’re using for your site’s content). Yes, it’s hard not to want to get fancy. As Graywolf pointed out in his SEO blog recently, “Spring Sunglass Trends in New York City” is simply not as entertaining a title as “Specs in the City.” And in that case, the title might work. But it’s too easy to get so clever that the meaning slips past your target audience. Remember, searchers aren’t reading page titles so much as skimming them, so you need to write a title that makes it clear from the get-go what the page is all about.

Fifth, don’t stuff your title with keywords. One at the beginning is fine. Likewise, don’t add unneeded words to your title. You might be surprised by how much you can cut. Nguyen used the following example: “Click here to go to my page” could be cut to simply “my page.”

Sixth, here’s a direct quote from Aaron Wall to give you a good idea of what a page title should do: Good titles evoke an emotional response, ask a question, or promise something (that the landing page fulfills).  Next time, What about Article Titles?

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 0207 6694-183 UK Specialist Online info and links Here. Skype: jamiboy for all your SEO needs. For a Free Web Site Evaluation Visit Here

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18. Page Titles Make You a Star

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Page titles get seen by the search engines first and the searchers second. Write a relevant page title and you have a much better chance of showing up for the right keywords in the search engine results pages (SERPs). Think of it as receiving a reward for helping the search engines figure out how to classify your page.

The searchers will see your page title after the search engines – but it’s often the first thing they will see about your site. They will probably choose whether or not to follow the link to your site based on your page title. So you have to please both a bot and a real human being. That’s reason enough to spend extra time on your title.

Searchers will bookmark your site if they like what they see. What’s the default text used for a bookmark? You guessed it: the page title. I admit, when I bookmark a page, I’ll change the text; I usually shorten it or make it more descriptive (or both). If you don’t force your visitors to take this extra step, you’ll put a smile on their faces. And consider this: if a visitor doesn’t change the bookmark and it’s not descriptive enough, he may forget why he bookmarked your site in the first place. That makes the bookmark kind of useless to both of you.

When someone is trying to find a site that they visited and liked but didn’t bookmark, they’re likely to check their browser history. Guess how web pages show up in a browser’s history? Give yourself a gold star if you said page titles. Guess what happens if your page title isn’t descriptive? It won’t stand out in a browser history list, and you’ll lose a return visit.

Does your site feature an RSS generator? If so, it probably turns your page titles into headlines. Those headlines entice subscribers to your feed to come visit your site and read the entire article. In other words, as I’ve been saying for the past three paragraphs, good page titles not only encourage first-time visitors to check you out; they also help you get repeat visits.

Finally, there’s the matter of links. Here I am talking about an on-page optimization factor, and now I’m dragging in links?! But that’s an off-page optimization issue, right? Well, not exactly. Sometimes on-page and off-page factors feed each other, and this is one example of that. As you saw when I mentioned bookmarks and browser history lists, when there’s a link involving a web page, the browser defaults to the page title.

So do a lot of people who link to your page. So when Jazzy Judy writes her blog entry about your music store and its incredible selection of jazz recordings going all the way back to George Gershwin and Louis Armstrong, her anchor text will be your page title. Anchor text is widely believed to play a prominent role in how Google decides whether a page is relevant for particular keywords. Next time I’ll explain Great Page Titles, Short and Sweet.

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA ~  0207 6694-183 UK Skype: jamiboy for all your SEO needs. Visit More SEO Specialist Online info and links Here. For a Free Web Site Evaluation Visit Here

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19. Optimize YOUR Page Title

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Optimize YOUR Page Title

Please optimize YOUR page title! It’s so boring I’m sure you wouldn’t want to steal it. Seriously, in this article I’m going to explain what page titles are (as opposed to post titles or article titles) and how and why to optimize them.

Look at the top of your browser, above the address bar and the line of links labeled File, Edit, etc. Next to the symbol for the browser itself you’ll find a title. That is the page title. It should not be confused with the actual title of this article, even though the two read nearly the same.

In HTML, you specify a web page’s title in its title element. You use title tags, like so:

<title>This is a web page title</title>

With some content management or blogging systems, you can specify a title tag that is different from the title you give to the post or article on that page. You might find that very desirable for SEO purposes. Other CMS platforms might not have that functionality built in, but boast plug-ins that extend their native capabilities. For example, the popular blogging platform WordPress isn’t optimized for SEO.

You may want to optimize both your page title and your article/post title. Since the two have different purposes, you may even want to have two significantly different titles. There’s nothing wrong with that, as long as both of them are relevant. You may also choose to make your page title and your article/post title the same (or nearly so), as you’ll find I do on many of my pages. There’s nothing wrong with that, either.

But maybe you’re wondering why you should optimize your page title at all. Or perhaps you’ve put a few keywords into your title and you figure you’re done. Or maybe you came up with a page title that you believe is good enough to use on every page of your site. Next time I’ll explain why you want to optimize your page titles as soon as I stop cringing.

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy for all your SEO needs. Visit More SEO Specialist Online info and links Here

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20. Unique SEO Problems

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Unique SEO Problems

Some of the special issues that newcomers to SEO face. One of the biggest revolves around the fact that the Internet is global, but its dominant language is still English (though that might not be true for much longer). As a result, many site builders who may not be skilled in English feel compelled to work in that language. Poor English skills can inflict native as well as non-native speakers. But they can wreak havoc on your web site.

If your English is poor, build in your own language. At the very least, have your content written by someone fluent in the given language. Also, anyone writing copy needs to spell check and proofread for grammar. Nothing turns a web page from quality to garbage faster. I’ve encountered a number of sites with quality content tainted by poor use of the language; speaking as a visitor, it’s difficult to get past it when I see it. And speaking as a writer and editor, yes, it’s work, but it’s not as difficult as you might think, and the rewards are more than worth the effort.

Many newcomers to SEO see Google behave a certain way and think they have it figured out. That’s how stories like the 30-position penalty get started. So, Before releasing your unique brilliant findings about Google, do some research and save yourself some embarrassment. 

Visitors, of course, are unique to every site, they can be tracked, and you can find ways to invite more of the same (or similar) to your site. Profile your target visitors. Know what they like and dislike, so you can make them welcome. Make that door a little bit wider.

While you spend your time building the best site you can and appealing to your target audience, stay away from black hat techniques or anything that produces short-term positive changes.  As noted earlier, short cuts offer short-term results, and most of us are in this for the long haul. It’s like dieting, lasting results will only come from long term changes that take time to deliver their value.

That doesn’t mean you’re destined to face a long, lonely struggle with no rewards until you reach the top. Fighting for a #1 position often unwittingly wins you other prizes along the way. You might find that you’ve become an acknowledged expert in your field, and others want to interview you. You’re likely to make friends who give you good advice. You will almost certainly acquire new and useful skills. You may even gain a whole new perspective on what is important to you, the field, the future; take your pick.

Next Time, Nuts and Bolts” of SEO

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy for all your SEO needs. Visit More SEO Specialist Online info and links here


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21. Time and Patience

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SEO doesn’t come over night. Since you’re going to be working on something for quite a while before you see success, you should choose to build your site around a subject about which you’re passionate. If you do it right, you’ll be doing it for a long time, so it really should be something you love.

The road to the top, in SEO as in other things, is rarely smooth. “If your site is less than 6 months old, expect fluctuations and concentrate on solidifying your niche instead of watching every keyword movement.”

On the other hand, you shouldn’t wait too long before you do something. Inaction can be as bad as taking too hasty action. Overanalyzing, hesitation, and procrastination are an SEO’s worst enemies.

Time and Patience

So haste is an enemy of SEOs, but so is overanalyzing your results and procrastination. It's best to take your time, and make efficient, productive use of it. This comes from practice and to some extent from reading about SEO. I will admit that I have learned about 75 percent of what I know about SEO from reading about it and asking for advice in forums and SEO experts.

With all this emphasis on patience, and the conflicting desire for quick results, it can be tempting to cut corners or use short cuts. Don’t do it. Short cuts offer short-term results. That may be what you’re looking for, but many people want to gain enduring success, and short cuts won’t take you there.

So how do you win at SEO? The best way to gain ranking in Google’s organic search results: Write intriguing, insightful, unique, quality content and then promote that material to induce natural linking from relevant quality websites. That is why,  you want to choose a topic about which you are passionate. It will bring out your best writing.

While there is no way around the idea of quality content, you have a lot of choices as to the topics on which you post – which means you don’t have to struggle against sites that seem to own the most general, common, desirable, and competitive keywords.

You can get just as much traffic from 100 noncompetitive keywords as you can from some single highly competitive keywords, and do not forget the long tail's.

Keep your visitors in mind. And if that means linking to a quality website that is related to yours, so be it. There are advantages to doing so: “The link will only create more value to your page by offering relevant options. The loss in traffic will be compensated by the rank adjustment caused by the increased value” in your web page. And for the visitors clicking around your site, it behooves you to Make it simple enough for a 6 year old to navigate through. They’re your primary audience.

Next Time, special issues that newcomers to SEO face!

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy for all your SEO needs. More Links and info

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22. Why Would I Visit Your Website Again?

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Why Would I Visit Your Website Again?

Ideally, of course, a visitor would return to your site because he or she had a good experience the first time. But there’s a lot more to getting repeat business than just making your customer happy; you have to give them a reason to come back. If you publish a blog or articles that help keep your visitors up to date on their field or area of interest, you give them incentive to return. You just have to make sure they know about this offering.

Blogs and articles aren’t the only reasons a visitor might return, as anyone who has participated in a forum could tell you. For example, I browse SEO Chat’s forums myself every week, and it seems like I always come across new insights on the field from our forum members. As many Web 2.0 sites have discovered, user-generated content from a good community can keep visitors coming back for more.

What if you’re simply an online retailer and all you do is sell products? Well, you can make it easier for customers to buy from you again by capturing their information – with their permission, of course. A regular newsletter lets you do this; you at least need their email address so you can send it to them. Make sure you respect your customers’ privacy; tell them exactly what you will be doing with their information, and keep credit card information especially secure.

You can improve your business this way. “Many would think if they offer a one time sale, the job is done. Opportunities are always missed out if you are not marketing on the back end for repeat business. Once you have earned someone’s trust enough for them to spend money with you, they are more likely to spend more money with you. Don’t leave it on the table!”

Answering these three “why” questions will clarify the purpose of your website. They will show you how visitors see your website. Once you understand this, you can make sure that your SEO strategy is consistent with this vision. If you want to redesign your website, these questions will help guide you to the most important factors to consider. Good luck!

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy for all your SEO needs.

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23. Why Would I Stay at your site and Do Business with You?

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Why Would I Stay and Do Business with You

While you’re still in the visitor frame of mind, think about this: does your site look like it belongs to the kind of business you’d want to patronize? First impressions matter; they’re frequently hard to shake. You may want to consider having your web site professionally designed. Who would want to do business with someone whose website looks like it was built by the owner’s 12-year-old nephew?

Whether it’s a brick-and-mortar company or an online retailer, customers prefer to do business with those they trust. If they don’t feel as if they can trust who they are dealing with, they will take their business elsewhere. For a brick-and-mortar company, even on a first look, there are certain cues (many of them subtle) that let a person know a company can be trusted. That’s every bit as true with a website; in some sense, it’s even more important to generate trust, since your visitor is not dealing with people face to face.

You might want to consider earning and adding appropriate seals to your website (i.e. BBB Online) to help make your visitors more comfortable. There are other strategies you can use as well. Contact SEO Specialist Online for all your SEO needs.

Once you get past the first impression, how easy is it to do business on your web site? Can a visitor find what brought them to the site fairly quickly? Think back to the previous blog post Why Would I Visit Your Web Site?. Everyone comes to your site for a reason; make it easy for them to find your articles, sign up for your newsletter, buy your product, or do whatever it was that made them click the link to your website.

To put this question another way, what do you want your visitors to do? Once you figure out the answer to that question, your job is to make it as easy as possible for them to do what you want them to do. If you’ve set up your site correctly and are sending the right messages, what YOU want them to do and what THEY want to do will be pretty close to the same thing.


Next time, we will look at Why Would I Visit Your Website Again?

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy for all your SEO needs.

keywords: content writers professional seo consultants, seo news tricks, SEO Campaign Management



24. Why Would I Visit Your Web Site?
SEO Specialist Online | Content Writers Professional SEO Consultants | SEO News Tricks | SEO Campaign Management
This SEO update is brought to you by SEO Specialist Online Professional SEO Consultant and Content Writers for all your SEO needs.

Why Would I Visit Your Web Site?

Lately I’ve become rather fond of the idea of thinking like a visitor to attract visitors. So pretend, for a moment, that you’ve never heard of your company and you’re visiting your own website for the first time. Perhaps you came in through the search engines, or someone who knows your interests sent you the link, or you may even have read a story about the site in a blog. Why did you come here?

If you said “because I saw the link,” try again. Anyone who visits a web site is looking for something.

They want to buy a product, be entertained, solve a problem, get some information…you get the idea. So what do you offer your visitor?

You can see why you need to ask this question before you begin any SEO campaign. What you offer your visitor affects everything

from the keywords you choose to the structure of your site’s content to the methods you use to promote your web site. And by the way, the field you’re in may have less effect on how you answer this question than you think.

Does that sound a little crazy?

Let’s consider a fairly mundane field: plumbing.

Are you a plumber?

Do you sell tools and plumbing parts to professional plumbers, or do-it-yourselfers, or some combination?

Is your business a plumbing school?

Do you offer a newsletter to keep plumbing professionals up to date?

Do you sell books on plumbing?

Do you publish articles on plumbing?

Do you promote a convention for plumbers?

Do you publish a trade magazine for plumbers?

Are you running a website for a plumbers’ union?

You can see from this list that there are a ton of specialty interests just in the field of plumbing. Each of these different kinds of sites will want to attract a slightly different audience. And each person who visits a site might have a slightly different reason for doing so. They might even have drastically different reasons, to be honest.

While working on this update, for example, I ended up on the web pages of a large plumbing supplier. I clicked their FAQ; after scrolling down a bit, I saw links to some interesting-looking pages (a “fun quotes” page). When I got to the top of that page, I saw links to more fun plumbing pages – a list of plumbing jokes, various words of wisdom, a founder’s page, and so forth.

A plumber might visit this site to get a part – or a non-plumber might end up here to be entertained, because some of these pages come up for their own special keywords, like “plumber jokes.” The point is that you need to be clear and focus on why your visitors are coming to your site in order to give them what they're looking for. Or, put another way, you need to be clear about what you’re offering them so that they know what to expect when they get there.

Next time, we will look at "Why Would I Stay and Do Business with You"?

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy for all your SEO needs.

keywords: content writers professional seo consultants, seo news tricks, SEO Campaign Management

 



25. What questions should I ask before I SEO my Site?

This SEO update is brought to you by Jim Gras the SEO Specialist Online Professional SEO Consultant and Content Writers for all your SEO needs.

Ask the Right Questions Before You SEO Your Site!

Every web site owner wants more traffic and higher rankings in the search engines. In the midst of an SEO campaign, however, it’s easy to lose sight of the forest for the trees. So before you change a single title, you might want to shift your focus to answer some important questions.

So what do I mean by losing sight of the forest for the trees anyway? You’ve probably heard that expression since you were a teenager at least. You may even know that it means focusing on the details to the point that you lose sight of the big picture – and with the amount of detail work that goes into a proper SEO project, that’s easy to do.

Changing the questions you ask can shift your focus back to that bigger picture. You need to know what the big picture is before you do any search engine optimization, or you’ll waste a substantial amount of effort. Fortunately, you may only need to change a few words in the questions you already ask. Ease off just a little on the “what” and “how” questions and start asking a few “why” questions. I’ll give examples in the sections that follow.

I expect many of you will look at these questions and think that they should be asked well before a site goes live, very early in the design process. That’s probably true. But it’s also true that web sites evolve over time, rather like people. They change, grow, and adapt to conditions in the marketplace. By the time a web site has been up for a couple of years (or even less), it might be a very different creature from what the site owner originally had in mind.

This kind of change is not a bad thing, per se. We all get a certain amount of satisfaction out of growing and tweaking our sites, and then watching what happens. If we’re not looking clearly at what the site is turning into, however, we can’t see what it needs.

Anthony Kirlew, who writes a blog called Old School SEO and has been in the search engine marketing business since 1999, wrote about these important questions recently. I’m not going to cover his fourth question – “how will they find our web site?” – because we all know the answer to that one: SEO, SEM, and maybe even SMO (social media optimization). Instead, we’ll look at a few “why” questions.

Next time, we will look at "Why Would I Visit Your Web Site"?

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com  800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy for all your SEO needs.

keywords: content writers professional seo consultants, seo news tricks, SEO Campaign Management



26. SEO Specialist Online | Content Writers Professional SEO Consultants | SEO News Tricks | SEO Campaign Management

GoDaddy is Charging for Spam Complaints - Ouch!

This GoDaddy update is brought to you by SEO Specialist Online Professional SEO Consultant and Content Writers 

Seems like the folks over at GoDaddy are charging their email marketing customers if they get spam complaints. Deliverability.com broke the news when they got an email with this information sent to them from a GoDaddy customer. GoDaddy will now charge customers $200 to "manage" their complaints. Even worse is that if the customer wants to then leave them and transfer their domains to another registrar they can't do it until they pay GoDaddy $75!

To cover all of their bases, it appears that if one of their customers uses an Email Service Provider outside of GoDaddy to advertise their GoDaddy-hosted site and they get complaints from one of their customer's recipients, they could be hit with a fine or other action.

Wow. Serious Email Service Providers (ESPs) usually do this as a service to customers and won't allow spammers to use their services. But let's face it, everyone gets a complaint now and then, even customers with best intentions. The difference is that serious ESPs want to help their customers learn best practices about email marketing and not turn complaints into a new revenue stream.

If you use GoDaddy to host your website be careful. And any time you're looking for a serious ESP, make sure you ask if they have a deliverability and abuse department - most serious ESPs do, looks like GoDaddy might not.

GoDaddy should stick to what they're good at, being a registrar. Leave the email marketing heavy-lifting to those who "want" to do it and help businesses grow.

If your looking for serious SEO help contact Jim Gras SEO Specialist Online 800-897-6458 USA 0-44-2076-694183 LONDON, UK Skype: jamiboy

keywords: SEO Specialist Online | content writers professional seo consultants | seo news tricks | SEO Campaign Management



27. Google has Banned My Website

It's simple... Are you asking Google to penalize your website?

I'm sure you're probably thinking; Well, of course not! Yet daily I see new people complaining in search engine optimization forums that their websites have been banned by Google and they "have no idea why".

These people claim they've done nothing wrong and are absolutely clueless as to why their site is no longer in Google.

What NOT to do when optimizing your onpage ranking factors

How do you know if you've been banned?

First let me show you how to see if you're clearly banned by Google. Often times people think they've been banned, when in reality they've just dropped in ranking and can't find their website. There are a couple of things you can do.

1.) Check Google's search results.
2.) View the Google toolbar.

Go to Google and enter your entire URL into Google's search box and click "search"

Google says there is no information available for this URL? This means that the URL is no longer in Google's database.If you enter a brand new website into Google, you'll always get this message until the website has been indexed or the website has been banned by Google for some reason.

Another way you can quickly see if your website has been banned is by Viewing the Google Toolbar. Download the Google Toolbar Visit Here http://toolbar.google.com

Once it's installed, simply visit your website. If the Google toolbar is completely gray, this means you have been banned by Google.

Ok, so now we know how to tell if our website has been banned. What can cause your website to get banned?

There are many onpage ranking factors AND offpage ranking factors that can cause Google to ban your website. Today, we'll focus on only the onpage things that can cause your site to get banned.

Before I begin, I want you to know that many websites still get away with doing some of these things. They DO NOT help your rankings and are simply a waste of time, so don't try them. Sooner or later Google will catch up to these websites and will remove them. It's just not worth the risk, when doing them doesn't help your ranking to begin with. Banned: * Note: Most SEOs call this "gray barred". Not Banned:

Hidden Text

Hidden Text is simply text that users can't see when they visit your webpage. Some webmasters will do this so that they can add keywords throughout their webpage without it interfering with what the visitors actually see. Yet, the search engines can still see hidden text.

For example, let's say you have a white background on your website. If you wanted to hide text, you would simply make the color of your text white (#FFFFFF) and users couldn't see it.

Alt image tag spamming

This is another way that people will try to cram keywords into their website, allowing search engines to see their keywords, but not allowing visitors to notice any difference in their website. The real purpose of an alt image tag is if a user visits your website and the graphic will not load, or is disabled by their web browser, text will appear instead of the graphic. This is often used for blind people.Alt image spamming is something you want to stay clear of. Using alt image tags are good, but you can overdo it.

Meta Tag Stuffing

What I'm referring to here is when people throw in thousands of the same exact keyword into their meta tags.

For example, the following website is trying to rank well for "tents".

<META NAME="KEYWORDS" CONTENT="tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents">

This is obviously ridiculous. Google doesn't use Meta Tags when ranking websites. Google WILL penalize it, but it WILL NOT help you... so, why would anyone do something like this? Stay away from it.

Title Tag Stuffing

The title is what appears in the top left hand corner of your webpage. Below is an example of Title Tag Stuffing Don't do it...

You only need to include your keyword(s) one time in your title tag. Anymore than 1 time will only dilute the effect, and if you overdo it as shown above, you may get banned.

Those are just a few of the things that people are continuing to do online. These things WILL eventually get your website banned and WILL NOT help you rank well. It's just a waste of time and effort, plus just plain ignorant to waste your time on something that doesn't work and will get your website banned from the search engines.

For all Your SEO needs contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy

keywords: content writers and seo consultants, seo news and tricks, seo campaign management, what does seo stand for, professional seo service, seo expert studio

 

 



28. Online Branding by way of SEO

Online Branding by way of SEO Specialist Online

The definition of the word Brand “Brand – a trademark or a unique name to identify your product or a manufacturer”, has always remained the most important criteria for companies to gain their popularity. It is very important to create and maintain your brand and brand image throughout your presence in the market. It is difficult to attain this result as the market gets saturated with every company aiming towards it. You need to keep an eye on your customers and markets regularly to achieve this branding success.

Now what and how does SEO have to do with this?

In earlier days, branding was achieved mainly with campaigns, television ads, radio ads, billboards or every other place where the company can put up their product posters or details. But every time these techniques work for every kind of customers?

The World Wide Web is a huge space. Every minute large number of sites and pages are being added on to the web. In such a scenario, where do your products and efforts stand? Where do they take you in the competitive market? Where do companies get to find their real dedicated customers or to be potential customers? You might even go unnoticed unless you put in some updated and extra effort to set your brand image really strong.

With the massive use of internet, a good and well promoted website for your company and products, can gain in more potential customers towards it. Now with internet and all the search engines like Google, Yahoo, MSN., you can put forth your products and services to the more customers in a much easier process. And to create such a powerful online presence you need experience, SEO Specialist Online. SEO professionals who plan your online marketing strategy. They work with you in close coordination and create your online presence.

If you lack in this, you are giving chances for your competitors to have in more traffic to their websites and you lose in customers to them. It is essential for you to have a neat and simple website with details that are understandable and well projected. Else with any number of SEO techniques, you tend to go nowhere.

A well planned optimized website can be interesting to look and understand, while it also delivers a complete successful corporate image. Organized website structures, Website popularity, Keywords researches do it right for your site and get your website along with your company name and product well branded. Give in time to learn, explore and research on your products / services and place them in the online market. Build your site and just wait for your visitors. It will tell the potential targeted customers how effective your products and efficient your company is. Build your website, product, and company - your brand online, with SEO Specialist Online.



29. Should I submit my website to the Search Engines?

Submitting your website to search engines does not get your webpage better ranking. That is a misconception about Search Engine Optimization that has been going around for quite sometime. It does no harm by submitting your site to them but it does no good as well.

Just submitting your site to the search engines doesn’t give you a good spot on their pages. In order to be eligible and indexed by search engine crawlers you need to optimize your site. By using a SEO Specialist you increase your chances because Search engine optimization is an on-going process.

You need to invest enough time to get the desired success. Compared to other forms online marketing, SEO offers higher return on investment (ROI). With the growing number of users relying on search engines to find their pages, it has become essential to optimize websites and make them search engine friendly. Here are few steps you need to follow for the search engine spiders to crawl and index your site.

1. Theme:
It is important to choose a theme for the pages of your website. Each page should be able to convey a message or fulfill a purpose.

2. Keywords Selection:
Choosing the right keywords is an important and crucial step of search engine optimization. You need to list the relevant and searched keywords and key phrases for each of the pages. Choosing the most competitive keywords can get really frustrating hence as a beginner you can focus on less competitive, yet searched words. You can make a list of relevant keywords and use tools like wordtracker and overture keyword analysis tool to know the search frequency.

3. Know your Competitors:
It is important to keep an eye on your competitors. You can study what keywords they are emphasizing on, know what websites are linking to them and where they rank. The less competition you have the better it is.

4. Optimize your Page Content with Phrases:
When you select the relevant keywords for your web page, you can rank them according to their importance. You can revise the existing pages and optimize your page content starting with your top key phrases. Optimizing your site includes alteration of the meta tags i.e. title, description, keywords, headings, image alt, link and the content of the site. You can also have robot.txt file to help the spiders to crawl the pages you want them to.

5. Linking Strategies:
As mentioned earlier link building is one of the important part of SEO. There are two linking strategies:

•Internal Linking: In your page content you can refer to other important pages of your website. You can make use of the keywords of the landing page for your hyperlink text. You can even use keywords in navigation structure.

•External Linking: You can build external links by various means. You can start your own blog or write articles so that other websites interested will link to you. You can ask other webpages to place your link on their websites for placing their link on your site. This is known as reciprocal linking. You can advertise your sites on directories like dmoz, yahoo directories etc. Getting backlinks from these popular sites will help you get better ranking. There are various other ways to increase your inbound links.

6. Traffic and Revenue Tracking:
After your website is optimized you need to track the sales and the traffic it is receiving. You need to focus more on traffic and revenue than the page ranking. There are many software which gives you the report on your revenues by keywords, search engine, advertising campaigns etc.

7. Analysis:
You need to analyze your website and make necessary changes. Search engines keep changing their algorithm, hence it is important you be updated and try the new marketing strategies. You also need to keep track of your rankings and re-optimize the pages if you need to. You can then wait for the results.

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy seospecialistonline@gmail.com for all your SEO needs.

keyword: Search Engine Optimization, Google Optimization, seo-specialist-online, get to the top of google, seo services, web seo specialists



30. Search Engine Optimizaton FACTS

What do we Mean by Keywords, and Why do They Matter for Search Engine Optimizaton?

Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.

For a Free keyword and website analysis Visit Here.

The terms keyword is often used as shorthand for keyword phrase.

When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search.

In fact most searches these days are not single-word searches … most searchers now type two or more words in their searches.

If you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case …

• If you don’t know the keywords, you can’t optimize your Web site properly.

• If you don’t know the keywords, you don’t know what keywords to put in links pointing to your site.

• If you don’t know the keywords, you don’t know which keywords to bid on in Pay Per Click programs.

For a Free keyword and website analysis Visit Here.

What happens if you simply guess at the search terms you need, and don’t do a full keyword analysis? Typically two problems arise:

• Many of the keywords on your list will be more or less irrelevant. People simply aren’t using them in searches.

• You’ll miss keywords that people are using to search for your product or service.

What Does an SEO Specialist Do?

• Helps you develop a list of likely keyword phrases. SEO Specialist searches other Web site’s KEYWORDS tags and searches a thesaurus, to help you create a preliminary list of keyword phrases.

• Based on these keyword phrases, it shows you what people using the Web’s search engines are actually typing into the search engines.

For a Free keyword and website analysis Visit Here. for more info contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy seospecialistonline@gmail.com


keyword: seo services| seo| seo technology| seo company| seo specialists| web seo specialists 



31. What do we Mean by Keywords, and Why do They Matter?

Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.

The terms keyword is often used as shorthand for keyword phrase. When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search. In fact most searches these days are not single-word searches … most searchers now type two or more words in their searches.

If you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case …

• If you don’t know the keywords, you can’t optimize your Web site properly.
• If you don’t know the keywords, you don’t know what keywords to put in links pointing to your site.
• If you don’t know the keywords, you don’t know which keywords to bid on in Pay Per Click programs.

Selecting keywords, then, is important. But there are two ways to select the keywords you need for your campaigns:
• Guess
• Do a full keyword analysis

The most popular method is to guess at the keywords. The most effective method, however, is to do a full keyword analysis (which actually begins with you guessing at what keywords you think are important, then using a free KeyWord tool to “dig” into databases of actual search terms).

What happens if you simply guess at the search terms you need, and don’t do a full keyword analysis? Typically two problems arise:

• Many of the keywords on your list will be more or less irrelevant. People simply aren’t using them in searches.
• You’ll miss keywords that people are using to search for your product or service.

What Does an SEO Specialist Do?

Essentially, a SEO Specialist does two things:

• Helps you develop a list of likely keyword phrases. SEO Specialist searches other Web site’s KEYWORDS tags and searches a thesaurus, to help you create a preliminary list of keyword phrases.

• Based on these keyword phrases, it shows you what people using the Web’s search engines are actually typing into the search engines. for more info contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183  LONDON, UK Skype: jamiboy seospecialistonline@gmail.com



32. Not All Search Engine Optimization Specialist are equal

Search Engine Optimization is the process of improving your site’s ranking in search engines A professional Search Engine Optimization Specialist knows exactly what search engines look for when crawling websites and ranking pages. Working with a specialist will give your site a competitive advantage and increase targeted traffic through search engines and directories.

Accomplished SEO specialists have an indepth knowledge of how search engine spiders index HTML, and will spend a great deal of time on keyword research. The keyword research should be shared with you for your review, and the provider should work with you to incorporate the keywords into the page context and not just add the words in the metatags section. In addition, the specialist should hold frequent update meetings with you to review your site's current ranking and provide recommendations to increase your site's ranking.

Strategies:Reputable providers will educate you on the difference between search engines (ex. Google) and directories (ex. Yahoo).If an SEO provider describes Yahoo as a search engine, keep looking for someone else. In addition, the SEO provider should have two separate promotion strategies for each: one for the search engines and one for the directories.

Until relatively recently, title tags and metatags with relevant keywords gave decent rankings. However, after years of tag misuse, search engines now attach more importance to:
· Page content
· Site design (for example, spiders do not process JavaScript or images)
· Incoming links and authoritative status of referring sites

Ethical Behavior, Software and Blacklisting:Search engines want to ensure that the indexed page is the page the user will visit.

Unfortunately, programmers violate this principle by utilizing several techniques such as:

· Writing a cloaked page that is invisible to the user. This artificially boosts rankings by detecting and re-directing search engine spiders. Google will blacklist sites identified using this technique.

· Creating doorway and bridge pages that work the same way as cloaked pages, but are stored on external servers.
· Hosting gateways which re-direct users to a different website. This can indicate the use of software to generate highranking
gateways; this is considered spamming and frowned upon.
· Stuffing keywords on a page by repeating the words several times in a row, using invisible text, or text so small that it is barely legible.

SEO should be incorporated early in site design and not as an afterthought. Incorporating SEO early will save you time and money before the site goes live and is first submitted to search engines and directories.

What kinds of practices are considered best? Relevant key word rich content at a desired density, inbound links, article directory content, blog links and other honest practices can create real traffic generation into your website that can translate to subscribers, visitors and sales. Choose SEO Specialist Online with Jim Gras and you’ll get great results. Visit http://www.seo-specialist-online.com

 



33. You need to know about changes in technology!

SEO or search engine optimization is a fast moving game and getting more competitive every day due to the huge volume of information on the Internet.  Algorithm technology is changing constantly.  Google, Yahoo! and Microsoft Live have never been more different regarding what it takes to earn top ranking results.  How do you know what to do?

Most SEO experts keep up with the changes in technology, they do optimization every day.  If you are a web owner or webmaster trying to do your own optimization, the chances of getting it right without being in the know are pretty dicey?

That's why you need to know about our information and consulting services:

Here are some of the things that I have tested in regards to SEO methodologies and how they can help you right now:

What are the RIGHT strategies for Affiliate Marketing, so you avoid key mistakes?
How your current keyword strategy is hurting your business.
Is the Title Tag still as effective for SEO?
If you are in Google Supplemental Hell, my methods can help you get out.
Do paid links really get your site banned or penalized?
What are the best methods for link building?
How can a merchant recruit top affiliates and keep them?
What are the best directories to submit to? ... and a lot more ...
But SEO information isn't enough.

Often, business owners have other forces working against them, keeping them from success.

Themselves.

Because of the huge competition you can not reach top rankings with more than 1-3 keywords or phrases per page, that's why the best solution is to optimise every single page for one or two keywords or (phrases) The terms typed into search engines reveal a surprising amount about visitor intent. Know as much as you can about your potential customers, and use keywords that reveal intent to purchase your  products.

For More information please contact

Jim Gras
800-897-6458
2076-694183  LONDON, UK
Skype: jamiboy
http://www.seo-specialist-online.com




34. Is your site is being found in Google?

Are you confident that your site is being found in the major search engines and directories? You probably know that search engine and directory searches account for 80 % of Internet traffic. Booz-Allen, a leading strategic management and consulting firm, say that less than 10% of websites are found using search engines or directory searches because 95% of all the websites out there are not properly optimized.

An increasing number of businesses are incorporating Search Engine Optimization (SEO) into their marketing strategy to ensure that the site, into which they invested a significant amount of money, receives high ranking in search engines and is prominently visible to potential customers.

SEO is the skillful art of placing researched keywords, that have a known searching audience, into various places on a Web page which are known to be given weight by the ranking systems and algorithms of Major Search Engines like Google, Alta Vista, AOL Search, Ask Jeeves, Excite, Inktomi, Lycos, MSN, Teoma and Yahoo.

A properly optimized Web Site can take you from search invisibility and zero rankings to top spots in these search engines, especially if optimization is combined with known off page ranking factors.

It is estimated that less than two percent of the commercial Web sites on the Internet have had any optimization for search engines. Those who act now, with decisiveness and confidence will lead their competition for the rest of this decade, while their competitors catch on and try to catch up. Contact Jim Gras 800-897-6458  http://www.seo-specialist-online.com for all your Keyword and SEO needs.



35. What is Your Keyword Market?

A Keyword Market is the total number of unique searches on the Internet that are relevant to your website. A Keyword Market is defined by the top-level or root keyword that is generally most relevant to your business. If you own a shoe store, "shoes" might be the top-level keyword for your market. "Shoes" of course is very general since there are many kinds of shoes for men and women. Top-level keywords may contain thousands of vertical keyword markets. Initial analysis on "shoes" will produce hundreds of verticals (running shoes, nike shoes, bridal shoes, golf shoes, etc.)

Understanding Your Keyword Market

Selecting the right keywords and phrases is critical to the success of any search engine marketing campaign. A thorough analysis of your keyword market(s) will ensure proper keyword selection. It is important to make an evaluation of how popular a keyword is (i.e. how many times is a keyword predicted to be searched in a 24 hour period) and how it's popularity compares with the total number of competing URLs (other sites that are returned by the search engines for the same keyword searches). An analysis of this relationship will tell you where it is smart to optimize and where it is foolish. The results of this analysis is cross referenced with your website content to determine the right page selections for optimization. Too often, web developers simply implement a client's wishes without addressing the limitations and problems that come with that solution. Ethical and knowledgeable web developers can explain why you want the opinion of an SEO Specialist.

Contact Jim Gras 800-897-6458  http://www.seo-specialist-online.com for all your Keyword and SEO needs.



36. Choose your SEO Specialist wisely
Choose your SEO Specialist Online wisely to get great results.
 
How do you know you are using a search engine optimization company with the right types of business practices? SEO companies that use white hat methods will promise this in their results. They will offer you a guarantee such as a money back guarantee that promises you won’t be de indexed for spam or questionable search engine practices. Companies who offer white hat business practices will tell you what they’re doing and will provide you with detailed reports of your results. They will also provide testimonials and proof that your money is being spent on the right kind of promotions.
 
How do you find an SEO Specialist ? Search Engine Optimization Specialist can appear to be widely available when you start to look. There are companies that promote through various methods and provide various services, there are companies that cater to various sized organizations, companies with varying price levels and there are ones who wear different colored hats, metaphorically speaking.
 
Search Engine Optimization efforts can be split into two groups including white hat and black hat SEO services. White hat refers to ethical and honest methods of getting the results you want. Black hat SEO refers to sneaky, underhanded or unethical ways of getting results. Black hat optimization methods break search engine rules and any indexing will eventually be undone when the search engine discovers the breach of their terms of service.
 
How do you know you are using a Search Engine Optimization Specialist with the right types of business practices? SEO companies that use white hat methods will promise this in their results. They will offer you a guarantee such as a money back guarantee that promises you won’t be de indexed for spam or questionable search engine practices like SEO Specialist Online with Jim Gras. We offer white hat business practices and tell you what we’re doing and will provide you with detailed reports of our results. They will also provide testimonials and proof that your money is being spent on the right kind of promotions.
 
What kinds of practices are considered white hat? Relevant key word rich content at a desired density, inbound links, article directory content, blog links and other honest practices can create real traffic generation into your website that can translate to subscribers, visitors and sales. Choose SEO Specialist Online with Jim Gras and you’ll get great results.


37. What is an SEO SPECIALISTS?

There are many different aspects that you should consider while searching for or choosing an SEO Specialist Online for improving the overall internet ranking and visibility of your business. What SEO Specialists can do is that they can use their experience and expertise to get your website on the top most positions for various targeted keywords through application of various methods.

• An SEO specialist should have a reputation or a good amount of experience in handling optimization of web sites successfully.

• The SEO Specialist will be completely and single-handedly responsible for the way your site will be displayed on various search engines as well as directories. You need to gauge how good the SEO specialist is and how much visibility he/she can offer you on various search engines so that you can get high targeted traffic as well as have a good ROI.

• The goal of every search engine marketing/SEM campaign is long-term results that are sustainable as well as effective. This basically means that your SEO specialist should avoid using anything that most search engines will consider as spam.

• Your SEO Specialist needs to have complete knowledge of what are the ranking criteria of the most popular or top search engines is and what type of deals they have in place?

• Last but not the least, one of the most important aspects is that the SEO Specialist should be able to use all the different methods of mix the various methods of search engine optimization so that you can get the maximum benefit.

The various methods he can incorporate include:

a) Keyword driven content: Finding the top keywords and implementation in your web copy and the links.

b) Tags: Meta Tags, Image Alt Tags and individualized Titles are important for ranking purposes. The SEO expert should be able to ensure that it is embedded into the code.

c) Link Popularity: He should be able to link your website with other relevant websites of good repute.

d) Social Media Marketing: A relatively new concept, it is an integral part of SEO. Always ensure that the SEO Specialist you are speaking with is familiar with the various platforms where Social media marketing can be implemented.

i) Others: The other methods he can use include Affiliate Marketing, Buzz Marketing, Article submissions, Press Releases and Viral Marketing.

For all your SEO Needs Contact Jim Gras  http://www.seo-specialist-online.com

800-897-6458
2076-694183  LONDON, UK
Skype: jamiboy


 



38. Jim Gras would like to ask you a question.

SEO Specialist Online with Jim Gras would like to ask you a question. Are you saving money or Are You Wasting Money By Paying Your Web Designer for SEO?

Web site designers know that keeping the client happy is the most important thing; however, this approach often backfires when one of the client’s goals is to gain top search engine rankings. Good SEO web site design delivers a beautiful and functional website, a pleasant experience for those who use it, and a search engine-friendly design. But what happens when a web designer has a client who wants esthetics or navigation that takes away from the site’s ability to gain top search engine rankings? Do web developers go along with their client’s wishes at the expense of search engine rankings, or do they politely guide the client toward achieving all of their goals? I think you know the answer.

The biggest difference between web designers and SEO Specialist is what motivates them: creativity versus strategic thinking.

A web designer is ultimately motivated by making a website look good to the client, thus satisfying them visually. An SEO Specialist is ultimately motivated to gain top search engine rankings for competitive keywords, thus gaining visibility. More business owners are now waking up to the fact that web designers are more artists than online marketers. So it is vital to have the SEO Specialist and web designer work together cooperatively on web site design.

"We do search engine optimization, too."

Often, a web site design company does a few aspects of search engine optimization but does not really do what it takes to gain top rankings. Companies can get roped in on this claim because a firm does a great job at web site design or because the client has “one-stop shop” syndrome, and so assumes a design firm is equally skilled as SEO Specialist.

Most web developers do not consider the implications of search engine optimization during the design phase. For example, to gain top rankings for competitive keywords requires outranking hundreds or even thousands of other websites that have already been optimized for that keyword. Simply updating the meta tags will rank the site at the bottom of the "optimized" heap and will require ongoing work to gain a top ranking.

The client wants to keep costs down, so the web developer compromises the SEO to stay within budget. The client needs to know from his advisors (designers and SEO Specialist) what is and is not practical, so he can reassess the budget and design based on information supplied by an SEO Specialist. Because budget is important, developers often shortcut past this advisory checkpoint - at the expense of gaining top rankings for the client's site.

It's important to find a good web developer who will listen to your requests, and who also will advise you on the best way to implement the design and SEO. He needs to talk realistically with you if the amount of work involved is not within your budget. Too often, web developers simply implement a client's wishes without addressing the limitations and problems that come with that solution. Ethical and knowledgeable web developers can explain why you want the opinion of an SEO Specialist.

For More information please contact

Jim Gras
800-897-6458
2076-694183  LONDON, UK
Skype: jamiboy
http://seo-specialist-online.com

 



39. It's a perfect storm for you

I usually reserve this kind of post for my affiliates, but decided to include everyone on today’s message because it’s such a great opportunity…

We’ve all seen the headlines continue to rack-up over the past few months about the horrendous state of the economy.

Just browse through the news today and you’ll find the following…

“Inflation survival guide”
“Crude rises in volatile trading”
“Oil speculation in House crosshairs”
“Cite midway through 6,500 job cuts”
“Gas prices up a dime in two weeks”
“Stagflation still threatens US economy”
“Wall Street braces for more layoffs”
“Britain sounds the alarm on inflation”

Makes you want to hide your head under a rock doesn’t it!?

Well there’s a silver lining to every cloud, and new opportunity with every pink-slip… It just depends on how you look at things.

Obviously people are looking to do two things right now… Save money, or make more of it.

It's no big secret that in order to get a top search engine ranking, you need other websites to link to your website. And depending on what keywords you're trying to rank well for, you may need hundreds, to thousands of links to crack the top 10 in the major search engine (Google, Yahoo, and MSN).

For example, the #1 ranked website on Google for the search term "web hosting" has well over 15 million websites linking to them!

That's right... I said 15 million other websites! I know what you're thinking. "Web hosting" is a very competitive search term. I wouldn't need that many links to get a top ranking... And you're right. You wouldn't. In most cases, you could get a top ranking with as little as a few hundreds links.

But... what I can tell you is that if you have zero websites linking to you, you will have zero ranking in the search engines. So, how do you get around this? Easy, you find as many websites to exchange links with as possible, or your site can be added to my Veretekk Platinum linking system and create thousands of links over night.

The more websites you can get to link to your website, the higher you will rank in the search engines, guaranteed!

These top ranked websites know this and they will do any and everything humanly possible to get other websites to link to them. Because a higher ranking means a BIGGER pay day!

Why doesn't everyone and their brother trade links if it gets you top rankings?

The answer is simple. It takes an awful lot of time and work to manually exchange links with other websites. Even if you're using the Link Metro directory. That's why subscribing to my system just makes sense. For more information please respond to me at this email address Click Here

Until next time,

Jim Gras
800-897-6458
Skype: jamiboy



40. "Why is Article Marketing so darn important in 2008" Part 2

If you want maximum results for your article marketing, you would be best served by adopting the following tactics:

Target the top article directories and go for a few quality links instead of hundreds of low-quality links. In other words, hit the top article directories and devote the rest of your time on the next couple of steps.

Find themed article directories / content sites that are related to the niche that your article addresses. For example, if you write about CSS, you would be looking for directories and websites that accept content on website development and more directly, website programming.

Use articles as link building tools - find high-ranking sites related to yours and instead of simply asking for links, pitch your article to them as an offer to their readers. If your article is engaging, fresh and unique, most websites will gladly publish it on their websites (or at least give you a reference link), leading to increased traffic as well as link popularity. There are a few more things that you can do to make sure you came out ahead of the search engines’ spam filters:

Avoiding Duplicate Content Penalties

Ideally, you shouldn’t publish articles that you submit on your own website – this “may” help you avoid the duplicate content penalty a bit. On the other hand, this does not address the concern that carbon copies of your article will suddenly pop up in hundreds of places on the Internet. To deal with this, you can use one or more of the following techniques:

Post the article on your website, and wait for it to be indexed by the major search engines before you submit it to the article directories. Post the full article on your website and submit “ half ” of it to the article directories (works best if you have a 1000 words+ article). Have your writer create a second, different version of the article. Then, you can submit that version to the directories while keeping the original on your site.

Deep Linking

Instead of just putting links to your main site page, link to a few inner pages of your site from within the article text. Of course, the inner pages must be relevant to the article topic. This will help spread the link popularity you receive throughout the site. Deep links are one of the ways search engines use to evaluate the value of links.

Themed Links

Use different articles for different purposes. For example, you could have one article promoting your main website, another promoting your new book (and linking to the order page), and yet another article linking to your newsletter signup page. The key is to remember that articles also mean traffic, and along with deep links, getting traffic to the key money-making areas of your site is very important.

Find Quality Article Sites

There are very few article directories (like Ezine Articles ) that have a stellar reputation within the search engines. Directories like Go Articles and ISnare are popular precisely because they themselves have managed to rank highly within the search engines.

The top ranked directories will not only get you the most link wealth but also the most traffic. However, don’t be satisfied with just hitting the general purpose article sites – make sure that you find sites within your niche that accept articles exclusively to the topic – if you can get links from within your own topical link neighbourhood, they will be worth much more than the links you get from the big article directories.

Lack of links to get the pages indexed quickly

This is another very common problem, but can be solved extremely easily. In order to get your pages indexed, you simply need links. The more links pointing to your website, the faster you will get indexed, period.

How can you get easy, fast links to your site? Go to LinkMetro.com and either sign up for a free account and manually exchange links with over 20,000 other websites listed in very tightly themed categories OR upgrade to an Advanced membership where you can get links even quicker and easier or contact me to see how you can be included into my Veretekk Platinum Marketing System for SEO Specialist Online

Whatever you decide. Go to LinkMetro.com and start getting links and I can guarantee that your pages will get indexed MUCH quicker than had you not done so.

Well, that wraps up the importance of article marketing for me today. I hope that this has taught you some new strategies for using articles as effective marketing tools for your online business and I will speak with you soon!

Until next Time

Very Best Regards,

Jim Gras
800-897-6458
Skype: jamiboy
http://seo-specialist-online.com

 



41. Part 1 “Why is Article Marketing so darn important in 2008?”

If you follow the seo forums, you’ll notice that an old search engine marketing strategy is now suddenly everyone’s “seo strategy” of choice. Yes, I’m talking about article marketing .

I’ve often mentioned the benefits of article marketing, but with Google’s recent updates to its ranking algorithms, the topic merits a fresh look. With everyone even remotely interested in achieving decent search engine rankings turning to article marketing, it is critical for your website’s success that you fully understand what traditional article marketing is about and how you can benefit from it. Note that as search engines become smarter with reciprocal links, article marketing - especially the sort of marketing that guarantees good results - will require some expert knowledge.

Traditional article marketing works something like this:

You write (or pay someone to write it) a 600-word article, take out a list of 100-200 article directories, and submit your article to all of them (or you could hire someone to do that as well). In a week or so, your article is accepted and published by the article directories, not to mention thousands of websites who pick up articles from these directories.

Then, after a week or two of submitting the article, search engines pick it up and suddenly see hundreds, if not thousands, of new links to your site. Even if these are low-quality links in some cases (there are very few highly reputed article directories, and most of them are not themed), your rankings benefits thanks to the sheer number of links you’ve built. Over a period of time, after several article submissions, you notice an improvement in your search engine rankings at the next algorithm update. Yes, those links have made all the difference, and now your site is starting to get higher search engine placement.

By the looks of it, article marketing has everything search engines ask for – quality content, contextual links and even one-way links (as opposed to reciprocal links, which are less valuable).

However, to draw a parallel, just blindly submitting articles to hundreds of directories is like shooting in the dark - you’re essentially banking on getting tons of non-themed links in the hope that they will be enough to improve your rankings (you may get lucky now and then and have some big website in your niche pick up your article and run it).

Important: The reason I say that many of these article links are non-themed is because the search engines not only look at the page your link is located on, BUT also look at the “website” your link is located on. All of these article directories are probably not related to your website in theme.

If you are serious about your rankings, you’ll have to get your hands dirty and chase down the right links yourself (only at the beginning of course - as your site’s popularity increases, your articles will generate their own links and you will get requests from other websites requesting your permission to reprint your articles).

The case for adopting a personal approach to article marketing becomes air-tight if you consider the following:

Search engines are clamping down harder on duplicate content , using the “date of discovery” (when the SE spider first finds the content) and other factors to find out which article is original and which are “copies”.

Search engines are getting better at evaluating “ themed ” links – links from industry-related websites, with a greater emphasis on niche sites dealing with one or two themes rather than general purpose sites dealing with a large set of themes (like article directories).

Search engines already consider anchor text as vulnerable to spam, so if hundreds of links pointing to your site suddenly pop up (with the EXACT same anchor text), this would be a “red-flag” event.

In other words, while article submissions are excellent tools for gaining traffic and rankings, search engines are catching up to the fact that spammers may use “blind” submissions in order to artificially boost their link popularity, and are looking to implement filters that can catch spammers. This will not happen immediately and maybe not even in the next year, but as the search engine wars (between Google, Yahoo and the rest) heat up, search engines will get stricter in terms of what they allow to rank highly in their search results.

Note that when I say search engines, I’m really talking about Google (which current serves 40-50 percent of all search engine traffic). However, as article spam increases, the other search engines are bound to implement changes that will catch it as well.

That's all for now but next time we will discuss how to gain maximum results for your article marketing, The Right Way.

Until next Time

Very Best Regards,

Jim Gras
800-897-6458
Skype: jamiboy
http://seo-specialist-online.com



42. Hits vs. Visitors: Getting a Real Count on Your Traffic

You know, a week doesn't go by when an ad says, "Advertise with us as we get 1,000,000 hits each month." But do they really?

Probably not.

You see, a "hit" is an access request to a web server, not just a visitor. So, if a page has 99 tiny graphics which make up the web page, each view of that page registers as "100 hits". And if the visitor views 5 pages, that one visitor will register 500 hits on the site.

This is why advertisers LOVE to tell you about hits because they know you think that means people when it really doesn't.

Hits vs. Visitors: Getting a Real Count on Your Traffic

Ever see the claim "We get 80,000 hits a month" on a web site? Or the scrolling counter at the bottom of a page? What does it all mean and is it accurate? What is the difference between a hit and a visitor?

A "hit" is not a visitor to the web site, but a hit on the web server. A hit on the web server can be a graphic, java applet, the html file, etc. So, if a site has 79 small graphics on the page, every visitor to the site registers as 80 hits on the server (79 graphics plus the html file). In this case, 80,000 hits translates to just 1,000 visitors.

As webmasters, designers, business owners, SEOs, etc., we are not concerned with hits to a site. We want to know the number of visitors to our site. And we don't just want to know about every visitor--we want to know about every unique visitor. So if we can't count hits, can we use a counter?

The problem with using counters to track our visitors is they are set up to measure page views, not unique visitors. Everytime someone views your page, whether it's the first time or the twentieth, that visitor is counted. And if the page times out for some reason and they "Reload," it counts them again. And if someone just wants to have fun with your counter, they can exit and enter the site several times and are counted as a visitor each time--even if they never look at product.

So if you can't count hits and you can't use a counter, how do you track the traffic on your site? Use a web traffic analysis program. A web traffic analysis program will give you vital information about the traffic coming to your site, including where visitors are coming from, what paths your visitors are taking and which pages are the main exit points of your site.

Your web host should automatically provide you with a traffic analysis program, but there are a lot of programs to choose from.

Now that you understand the difference you can fire back at those advertisers and get the real truth about their traffic levels.

Until next Time

Very Best Regards,

Jim Gras
800-897-6458
Skype: jamiboy
http://seo-specialist-online.com

 



43. Google's Rise to Power: A Link is Worth 1,000 Word

Some major corporations, like Thomson Financial, publicly admit that they generate news reports using robots to write the content.

The cost of creating content for the sake of it has dropped to ~ $0. In a market dominated by outsourcing and automated content generation, a search engine has to look beyond what we say about ourselves if they want to stay relevant.

Part of what allowed Google to grow so influential so fast is that they use elegant link analysis in their relevancy algorithms. If another site links to you saying that your site is about "Chicago dentists" then that link is interpreted as a vote of trust for your site for "Chicago dentists" and closely related topics.

Not all votes are counted equally. The more quality websites that link at a given website, the more that website is trusted when it links out to other websites. PageRank is designed such that links from the homepage of a leading university is trusted more than a link from a low quality website that links to other low quality websites.

Search engines only trust us if others trust us too.

Search engines follow people.

A properly optimized Web site can go from search invisibility and zero rankings to top spots in the search engines, especially if optimization is combined with known off page ranking factors and URL marketing.

SEO-Specialist-Online.com provides you with the ultimate search engine optimization (SEO) system - virtually ensuring you will obtain top search engine rankings for your chosen web sites and keywords.

These are just some of the ways we can move your site to page 1 rank

Control over up to 800 Traffic & SEO Portals
Manage Portals in customized groups
Ability to send out Bully Pulpit emails daily
Mass Traffic Portal Configuration
Automated Traffic Portal link swarming creating thousands of links
20+ Blogger Drone portals per system creating thousands of links
Automated publishing to 20+ Super Blog portals creating thousands of links
Streamlined control over Portal system RSS feeds creating thousands of links
Webpage maker and file manager creating thousands of links
RSS submission to the feed burners creating thousands of links
Google submission service
Press release system creating thousands of links
Keyword searching assistance
The new SEO drill creating thousands of links
Submission to the new Super Forums creating thousands of links
IP proxy submissions to social networking sites creating thousands of links

SEO-Specialist-Online.com guarantees you will obtain 1st page ranking for your website. But we also guarantees There will at no time be any unethical or non-legitimate tactics used to obtain the search engine position.

For More info 800- 897-6458  http://www.seo-specialist-online.com

 



44. Keyword Basics How Search Engines Work

One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them.

They may well be in awe of the 'black arts' of search engine optimization or puzzled by the complexity of it all. If they're unlucky they will have paid out money to some snake oil salesman guaranteeing to get them to the top in 48 hours - and been sorely disappointed with the lack of traffic that results.

Most search engine optimizers are highly ethical, professional people but they do tend to keep their cards close to their chest.

The Big Secret is There is No Big Secret

It's true: the "big secret" of search engine optimization is that there is No big secret.

It is all about understanding what is going on, followed by the hard work and attention to detail that are common to many business activities.

We provide custom programming, keyword and optimization services on Your website, which include a guaranteed 1st page ranking for the website.

Use keywords in your website copy and you will prosper. IGNORE them and your online business will surely perish online.

For a free Web site and Keyword evaluation Please Visit Here

QUESTIONS? Contact me.

With Very Best Regards,

Jim Gras
800-897-6458 USA
2076-694183  LONDON, UK
Skype: jamiboy


Copyright © 2007 Sohomatic.com.


Feeds for The SOHO Quest [Online Reviews & Resources for Small Office + Home Office ]

1. Freelance writing jobs » The Ruggedized Laptop Computer Value Proposition
Good news for those who work and travel with computers.

Freelance writing jobs » The Ruggedized Laptop Computer Value Proposition

This includes free lancers and telecommuters.


2. Tips for Business Success in Today's Tough Market Place
By Storm Castle

Does your company do business to business prospecting? Have you ever considered using an outbound telemarketing company? If you are wondering if your business will be able to endure the current economic troubles, this article is exactly what you need to read. There are six tips that can help your business find success even in a bad economy.

The following six tips are ways your company can not only survive, but thrive during tough economic times. Increasing your marketing budget, using the power of leverage, focusing your efforts where they will be most effective, properly training your employees, providing excellent customer service and keeping a positive attitude are all ways to keep your business profitable in difficult economic times.

The first way for increasing profits during a recession may sound backwards, but increasing the amount of money you spend on marketing your business instead of reducing it is one thing that can help your business make a profit during a recession. Countless businesses make the mistake of considering their marketing an expense instead of an investment and wind up destroying their businesses by cutting back in this area.

The second tip is to use the power of leverage by hiring a business to business prospecting company to do outbound telemarketing for your business. This helps your team use their time more wisely.

The next tip is to focus your efforts where they will be most effective, which is spending time closing sales. When the telemarketing programs do their job effectively your team can spend the majority of their time making sales which means increased profits for you.

The fourth tip involves properly training your employees to work with the highly qualified leads they receive from these lead generation companies. Proper training will help them make the most of these leads and sales will go through the roof regardless of what is happening in the economy.

The fifth tip for business success in tough economic times is to provide excellent customer service. Getting repeat business is much more cost effective and profitable than having to constantly prospect for new business so it is vital to keep your current customers happy.

The sixth and final tip for business success in tough economic times is keeping a positive attitude. People have a tendency to create the exact amount of success they believe they will and your positive attitude will be reflected in your employees' attitudes and achievements as well as your own.

Implementing the six ways listed above can help your business to increase profits during a recession. Business to business prospecting is one area to concentrate your marketing efforts in since this will make four of the six ways happen. Then all you have to worry about are the last two ways including treating your clients to outstanding service and maintaining an optimistic outlook.

About the Author:



3. 4/15 Yahoo! News: Work from Home
Yahoo! News Search Results for "work at home" Feed My Inbox

Career Step Partners with HCIT Solutions to Provide Training in Jamaica (PRWeb via Yahoo! News)
April 15, 2009 at 3:01 am

Career Step has recently partnered with HCIT Solutions to help develop the Jamaican medical transcription field within the growing global healthcare industry.

Favors-n-Gifts.com Responds To Demand For Personalized Party Favors (PRWeb via Yahoo! News)
April 15, 2009 at 3:01 am

Favors-n-Gifts.com caters to the high demand for personalized party favors with different customization options and lower prices.

Freelance writing jobs grew 500% in past year, according to oDesk (PRWeb via Yahoo! News)
April 15, 2009 at 3:01 am

oDesk oConomy reports that freelance writing jobs, including technical writing, business writing, blog and article writing, editing, and translation services are all part of the growing demand for online jobs found on oDesk.





4. Secret Exposed: How the Google Search Engine Really Works
By Henry Zeng

While we don't often think about - or even care - how the Google search engine works, it is very important for an online marketer who is using search engine optimization, or natural search marketing for their online business to understand the basic principles that drive Google.

There are three main parts to Google: Googlebot, The Indexer, and the Query Processor. Each of these three parts is crucial to online businesses, believe it or not. Let's take a deep look at each of these Google elements to see how they work.

Googlebot is the search engine spider that comes to your website and spiders your pages. It isn't an actual spider, of course.

It actually works more like a web browser by calling a server and requesting pages, and downloading them - just as you do when you open your browser, type in an URI, and then the web page loads.

Googlebot, however, is run by big number of computers and performs this task much faster than one user could on their home or work personal computer. And Googlebot doesn't know if a website exists until a URL is put into their Add URL form, or until they find a link point to that site on another web page.

When Googlebot comes to a page, they take all the links from that page, and put them in a queue for crawling, and repeat this process over and over again. Once Googlebot has found a link, and downloaded the page, it hands that page off to the Indexer.

The Indexer stores the pages in Google's Index Data base. The Index then sorts all of the pages in its data base, alphabetically, by looking at all of the keywords on the pages. The Indexer does not pay any attention to what Google calls stop words, such as is, on, or, why, how, etc. It just pays attention to more important keyword type words.

The Indexer, after Indexing pages, waits for the Google Query Processor to ask it for a list of documents. A keyword is given to the Query Processor, which in turn asks the Indexer for a list of stored websites contain that keyword.

The Indexer then supplies the Query processor with a list of the documents, and the Query processor presents the documents to the user who requested the keyphrase.

You see, each element is important to the others. It all starts with the Googlebot finding your web page link on another site, or by you going to Google and using the Add form to submit your site.

About the Author:



5. Google Voice Application will soon arrive in iPhone and iPod Touch
By Haven Frbiz

GrandCentral Phone Service as a voice of the recycled products, Google introduced at the beginning of Google Voice Services, which provides integrated voice telephone service, including all the features of GrandCentral (useful for SOHOs).

In addition, Google will also provide a voice mail features automatic text copying, as well as send and receive text messages, Google voice communications will also be recorded with the Gmail integration implementation. Users can make free calls to any number in the United States.

Like Gizmodo, according to reports, Google Voice will soon appear in the form of application at the iPhone and iPod Touch. The application will include a dial-up, and it can be set aside (from Google Voice your number), and the iPhone will make its own bilateral linking.

It can also dial-up and cell phone, and contact list to work, while sending SMS. Google Voice also includes standard features such as phone logs, voice mail and so on.

The latest model stars Netbook - X-Slim and really drive map Wind U123 has just emerged, both CULV notebook using Intel's ultra-low voltage processor, running Windows Vista Home Premium system, only 0.7 inches thick, 2.8 pounds, is the MSI Dell used to combat the Adamo's flagship product, version with high prices also reached a level of more than 1000 U.S. dollars, the minimum should have 700 U.S. dollars, this series of products will also have 11.6, 14 and 15.6-inch version, let us Figure it together!

GIGABYTE is expected at the end of the second quarter with the cottage Internet Protocol of the Company products will be delivered, and the deal will allow Gigabyte notebook sales doubled compared to 3 last year! Last year, the Gigabyte notebook sales are only 15 million units, while in 2009 this figure grew to around 50 million units.

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6. 4/10 Yahoo! News: Home Biz SEO
Yahoo! News Search Results for "work at home" Feed My Inbox

Get #1 Rankings On Google with 10-Step Laser-Targeted Search Engine Optimization Tutorial (PRWeb via Yahoo! News)
April 10, 2009 at 3:01 am

Since 2006, Matthew Bredel has built a successful online, home based business that's growth has depended largely on page 1 Google rankings and other SEO organic traffic. The SEO Exciter Series outlines many of his personal strategies in getting top search engine rankings for some of today's most competitive search engine keywords.





7. 4/9 Yahoo! News: Technology and Telecommuting
Yahoo! News Search Results for "work at home" Feed My Inbox

For Businesses to Grow in a Fledgling Economy, Turn to Technology and Telecommuting, Says E-Geniuses (PRWeb via Yahoo! News)
April 9, 2009 at 3:05 am

Leading L.A.-based computer repair service company E-Geniuses illustrates how businesses can utilize technology and telecommuting to not only survive the economic crisis but to grow in a down market.

New Google Alerts Third-Party Add-On Boosts Marketing Intelligence Access for Small Businesses, Busy Pros (PRWeb via Yahoo! News)
April 9, 2009 at 3:01 am

Developed by Adam Green, 'Mr. Google Alerts', AlertRank makes it easier to track, sort, rank and analyze Google-indexed news, blog postings and social media alerts




8. Adelaide Small Business Need SEO
By Dr S Ausman

There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.

Search engines are into providing their users with the most relevant and up-to-date information to match the search term that was used. They are sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase. Search engine results are useless to users if the information doesn't relate to the search term, or if the results are old. People expect the most up-to-date and fresh information that is useful to them.

Updating your website everyday and adding some materials will help you get noticed by the search engines. So, if you are going to sell any type of product or service online, you have to optimize your website for the search engines, in order to boost traffic and sales. It is because over 90% of your business will likely come directly from search engine results. And for that reason, it is absolutely important to optimize your site for search engines for you to have the greatest deals in the entire world.

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to augment their website's status. It is certain that the internet has grown so fast over the years and the competition for the best search engine position has created an enormous market. Therefore, better understanding the fundamental elements of Search Engine Optimization is vital for an online business' success.

Making use of effective search engine optimization techniques will improve the page rank of your website. There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently. This seems like a simple concept but there are many websites that fails to provide content that visitors find interesting. Sites which provide content that are interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it. You'll surely have a step closer to achieving high page rank through search engine optimization.

The next significant factor for an effective search engine optimization is to include keywords and phrases within your content. To make sure that you are properly targeting your market, you have to make sure that the keywords and phrases you have on your site are the keywords and phrase that your site is actually optimized for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you are unfailing with these techniques, then your overall search engine optimization will increase, boosting your page rank.

You should also have to develop a linking strategy as a part of your search engine optimization. Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link that you have pointing back to you, that is another chance for your potential customer to find you. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

Another is to develop a content stratagem. People who get to search from the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build up content for your site. When writing articles to post on your site, make sure that you develop a clear means of arranging their content. You can do this by simply adding a new page to your site. This will allow room for extra articles to be added as you write them, and will allow you to build up an archive of articles which will maintain to draw online visitors. Make sure also that you have included your archived articles in a directory that is next to the root web of your site so that the search engines will catalog your online articles.

Always keep in mind that search engine optimization methods are important in developing your site's status. With that thing in mind, make sure that you write high-quality, keyword rich content and link your site to and from a deliberate family of other sites. These things will help improve your site's popularity and coerce increased business through your online business.

About the Author:



9. 4/6 Yahoo! News: Mobile Internet
Yahoo! News Search Results for "work at home" Feed My Inbox

Peplink Launches Enterprise Grade 3G Load Balancing (Business Wire via Yahoo! Finance)
April 6, 2009 at 7:53 am

MOUNTAIN VIEW, Calif.----Peplink, the pioneer in Internet link balancing and failover solutions, today announces the release of its Balance 20W mobile load balancing router. Peplink's innovative new product gives Internet reliability to mobile and remote locations where it is not currently possible.



10. Get More Business with Autoresponders
By David Jessee

These days, most everyone is familiar with an autoresponder, although many don't know why they are beneficial to businesses. If you aren't familiar with autoresponders, you would probably find yourself amazed with them. An autoresponder can help your business by automatically emailing your clients and customers with a preset message that will help to increase your sales.

An autoresponder can help your list of clients grow, even send each one of them their own personalized email message. If you choose, you can also follow up each individual email with repeated emails, varying the content whenever you wish. These programs will also allow you to keep track of conversations, and send out broadcast email messages whenever you have news or new products to offer your clients.

As research in the past has shown, personalized email from autoresponders is a great way to boost your business. When you send a personalized email to one of your clients, the autoresponder by can address him or her by their name - which always makes a customer take notice. While you could do this yourself using traditional email, it could take you a few hours if you have a long list of customers.

Autoresponders make sending personalized email a snap. All you need to do is set up your email template, then select where you like the name to go. You can add everyone in your customer list to the autoresponder, which makes sending emails a snap. Once you have everything ready to go, all you need to do is send out the emails with one simple click. Best of all, you don't have to set it up again when you need to send out broadcast messages.

Although there are some people who will buy products after one or two emails, most people require about seven or eight emails before they will purchase anything. Autoresponders can really help you there, as they will do all of the emailing for you. You dont have to keep sending manual emails or anything like that. All you need to do is set up the email address, type in your preset message, and then feel free to send it as many times as you like.

Through the use of an autoresponder you can really boost your business. If you run an Internet marketing business, this tool will prove to be invaluable. You can spend less time sending messages and more time doing what you enjoy. If you've never tried an autoresponder before, you owe it yourself to check out everything they will do for you and your business. Online businesses can get a lot of emails on a daily basis, which is where the autoresponder will really start to shine and show you just how great of an asset it really is.

About the Author:



11. Work at Home News Front
Verbal Communication Skills Lacking in Some Job Seekers; Media Consultants Offer Job Interview Preparation

Landing a new job is hard work. Just getting through the first interview is a challenge especially for a professional who's been laid off from a position he has held for years. Media consultant Suzanne Spurgeon says, "Interview skills get rusty if you don't use them.

The AA'S £6.2BN Summit Paper on Curbing Motoring

As world leaders gather today at the G20 summit to discuss the global financial crisis, the AA's own president, Edmund King, is reminding motorists that with rising motoring costs upon us, it has never been a better time to shed the pounds. Drivers could save over £6 billion per year by following the AA's money saving tips.

Anti-Phishing Working Group Leading Initiative to Stop Consumers From Falling Prey to Money Laundering Scams

CAMBRIDGE, Mass. & LOS ALTOS, Calif.----The Anti-Phishing Working Group announced today a new public education initiative to deliver free counter-crime video instruction to consumers.









12. Adwords Management - 7 Keys to Success: Part 1
By George Kristopher

Most people advertising in Adwords today don't realize that they are losing tons of customers and leads all due to the fact that they don't know the 7 Key things they must do to set up a successful adwords campaign. If you follow these 7 key steps to setting up your adwords campaign, not only will your ad show up a lot higher in Google, but you'll also pay less per click than people advertising below you! Applying these 7 Crucial Steps will increase the amount of clicks you're getting per day and at the same time decrease the amount of money you're having to spend now!

Optimize Your Campaign For Google Are all of your keywords stuffed into one or just a few adgroups? Google hates it when campaigns are like this and determines that your campaign has 0 Relevancy! I know this strategy works, so for all of my clients I make their campaigns Super Relevant by taking each individual keyword and putting it in ad adgroup all on it's own! I know, it's days worth of work, but it reduces their click cost by an incredible amount! If you don't follow crucial step #1 you're going to be slapped! This means that Google will charge you insane amounts of money for your clicks and give your ads horrible placement.

Optimize your ads for Google The structure of your ads play a huge role in determining how much you pay per click. Just like in step #1 Google is obsessed with "Relevancy". Google's idea of a perfect ad actually has the keyword that was searched on show up twice in the ad; Once in the ad title, and once in the ad text. If Google see's that your ad displaying for the keyword, "injury attorney" actually has the keyword "injury attorney" appearing in your ad title and inyour ad text then Google is going to reward your ad for being perfectly relevant to the keyword that was searched on.

Google is going to reward you in two ways, 1) by charging you less per click and 2) by giving your ad a higher ad placement! But that's not all! Who searches on the keyword "injury attorney" will be more inclined to click on your ad because the actual keyword they searched on shows up twice in your ad! That means that by optimizing your ads you get more clicks, you spend less, AND you get higher ad placement! It's a win win situation!

You might ask, "Well how will I ever have time to write a super targeted ad like that for every keyword I have? That seems impossible!" Well, if you don't have time you should make time. My company write a super targeted ad for EVERY keyword that you have! It's a huge load of work, but we've found it's definitely worth it for our clients. Stay tuned for part 2 of this article series, on "Optimizing your site for Google and Keyword Swiping".

About the Author:



13. Privacy Policy - The SOHO Quest Blog
Our Commitment To Your Privacy
To better protect your privacy we have provided this notice explaining our online information practices, and the choices you may make about the way your information is collected and used. Here is information on what types of personal information we receive and collect when you use and visit this website, and how we safeguard your information. The SOHO Quest Blog will never sell your or trade your personal information to third parties.

Log Files
As with most other websites, we collect and use the data contained in log files.The information in the log files include your IP (internet protocol) address, your ISP (internet service provider), the browser you used to visit our site, and the time you visited our site and which pages you visited throughout our site.

Cookies and Web Beacons
We do use cookies to store information, such as your personal preferences when you visit our site.This could include only showing you a popup once in your visit, or the ability to login to use features, such as a forum. We also use third party advertisements in support of this website. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as the Google AdSense program) information including your IP address, your ISP, the browser you used to visit the website, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing local ads to someone in a particular geographic area) or showing certain ads based on specific sites visited (based the content of the types of websites frequented). You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with this website, as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

Our Commitment To Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Our Commitment To Child Privacy
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 18, and no part of our website is structured to attract anyone under 18. Under our Terms of Service, children under 18 are not allowed to access our service.

Collection of Personal Information
This information is purely used to analyze trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. Importantly, IP addresses are not linked to personally identifiable information.

Links to Third Party Websites
We have included links on this site for your reference. We are not responsible for the privacy policies on these websites.

lterations to this Privacy Statement
The content of this statement may be altered at any time.


14. SOHO Quest - New Contact Information
This post provides updated contact information for this blog. If you have any questions regarding the content of The SOHO Quest Blog, about the products mentioned, or questions of any nature at all, do not hesitate to contact us at the following address.

Your feedback about this website is helpful, appreciated, and welcome.

Please contact us at: soho.quest@gmail.com


15. Updated About for The SOHO Quest
The SOHO Quest is a blog dedicated to providing up-to-date information on the subject Small Office and Home Office.

This blog publishes reviews, informative content, tips and more with regard to working in an small office-home office environment. Navigate this blog by using the side bar links. Follow highlighted links you see throughout posts to learn about the products and services being mentioned.

This blog is intended to provide worthwhile information for those interested in working in a small office-home office.

Direct all questions to: soho.quest@gmail.com


16. Google Gets Voice
Google GrandCentral has grown all up is being relaunched as Google Voice. This service will continue in beta testing with many new features. Grand Central was a start up "one-number access" telephone service that was purchased by Google soon after its debut.

This service will be styled similar to the Skype telephony business model, in that some of the calls are free, and international long distance will be offered at attractive rates way below what normal phone charges would be. As an example, calls to Canada reportedly will be one cent per minute.

This will be a great service for entrepreneurs, solopreneurs, and small office/home office workers, which now includes distance workers, telecommuters and digital nomads. Get in line and queue up for a free Google Voice number.

From The Blogosphere:

Google Voice Blog: Moving to Google Voice!

We are happy to announce that we have made a number of improvements to GrandCentral and are relaunching the service as Google Voice.

Google Voice Speaks of World Domination

Google Voice is a free service that offers "one number for life," so I recently came across your blog and have been reading along.

Get Ready For Google Voice

The folks over at Google are working on a new project called Google Voice. According to the Google Blog site the first beta testing will be for GrandCentral [...]




17. Depression Cooking Teaches
Check out Google Trends this morning, and you will see that Great Depression Cooking tops the charts. The television news anchors are starting to own up to the fact that we are in a depression, and not just your ordinary run of the mill recession.

Imports are down 24% and the economy in the US alone shrank over 6% in just one month. If you think there is any good news in this, it probably is only the fact we need to learn to individually become self reliant again. We can't sustain an economy where the only growth is in government.

If you have already lost your job, and are scratching your head as to what you will do when the unemployment insurance runs out, you may have figured out that it probably won't be a job like you had before. We are headed back to a more mercantile style society, where we each make and trade goods and services. Do you believe you can now start your own small office-home office based on new skills found learned and linked on the Internet?

If you are on your own SOHO quest, you may want to consider investing in and learning about working online. In many ways it is a quite separate and parallel economy. Almost unrelated to what is happening in the real world sector.

An alternative avocation is taking up the art of Depression Style Cooking.




18. SpiderWeb Will Rock the Web
Whoa Baby! This blog is getting whiskers. Anyone that has followed my path will know that I now have been heavy into educating myself about Internet marketing. Thus, the reason for no posts.

But I have been busy investigating. One of the schemes is a beta program known as The SpideWeb Marketing System. If you have seen it in passing, but did not consider it...keep looking. This had the potential to be the next big monetizing scheme for the web.


Many have tried to create a self-sustained or auto-pilot system. This supposedly started out with 12 streams of income, but now has 22. I have a gut feeling you have to work it like any other business.

It still is in beta, so don't hope for much. I had numerous conversation with the owners and management team of this system about creating an inner circle training program. Alas, everyone wants something for nothing. You can generate free leads, but then you have to know what to do with them.

Check out my blog on the subject, too, at "The SpiderWeb System Information and Reviews".


19. How to Produce 365 Videos in One Year
(Archived in: Online Income Reviews)

If you have been involved in the blogosphere for long, you know that many bloggers are gravitating towards video aka Video blogs, Vlogs, Vidcasts, or a Video Podcast.

This is a heads up on Mark Wielgus at 45n5.com. Mark is on top of online trends, and I am here to tell you that he researches, tests, and reports on things you will come to appreciate on a daily basis. All the information in this post was gleaned from 45n5. My belief is that Mark combines some marketing savvy with geekdom knowhow. He even writes simple, but useful utility programs and then gives them away for free on the blog. Here is a recent link to one he dubs "Keyword Scrubber".

45n5.com has turned into one of the few blogs I simply must check out on a daily basis. Now Mark is committed to deciphering Affiliate Marketing as a top priority. Another project he is combining with this effort is his personal mission to produce and post a video every day in 2008.

I think with 365 videos in the planning, his little experiment is one to watch for trends, plus the techniques, tips and tricks he is bound to uncover along the way. So, if you want to make 365 videos in one year, watch this guy in 2008 and I think you will learn something.



20. Prioritize Your Blogging for 2008
(Archived in: Social Media Marketing Social Media Optimization)

Welcome to the New Year! I have been spending the last week planning for 2008, which has included changes to my blogging style. If you follow my blogs, you know that I have decided to concentrate on Digital Nomads and The Rugged Notebooks Blog as my main focus for blogging, and with less frequent posting to this blog and The Sovereign Journey.

This is not for a lack or loss of interest, but merely a necessity of time management. Regardless, my blog niche revolves around the central theme of mobility and using technology to be independent. So, you can always check back here and/or catch my more frequent updates at the Rugged Notebooks or Digital Nomads sites. My plan this year is to move to private domains.

One thing I have been doing is writing more focused posts...themed, if you will, or a series of posts on a subject of interest. Recently, this has had a major slant towards telecom, and in particular new gadgets like MagicJack and VoIP telephoney solutions like Google GrandCentral.

I am finding that being more focused on a particular subject area makes it easier and more interesting to research, test, review, and write. I think my readers appreciate it a well and it is helping in the SERPS.

If you are still blogging, drop me a line and let me know how you are getting on. There seems to have been a drop in the number of friends I met online in 2007 that have continued to blog, or scaled back like I have. -Digital Nomad


21. Twelve Step Program for Email Addicts
(Archived in: Online Usability Reviews)

I saw this over at the BigString 2.0 website and thought it was good advice. BigString is an interesting concept in itself, which I will let you discover for yourself. These 12 items have been edited somewhat, so not to get dinged for duplicate content. There were some typos in the original text anyway. Enjoy.

1. Do not send email when you are angry. Wait until you calm down before you send that email. Feelings and thoughts can be difficult to interpret and easily misconstrued.

2. Never send a sarcastic email that could be taken out of context. Sarcasm and email do not mix. You can easily offend someone in an email without intent to do so.

3. Do not send email gossip. You never know where the email will end up. Just make a commitment to yourself not to participate in any gossip.

4. Never end significant relationships via email. Email is the equivalent of an electronic paper trail. Not good for any sour ending, whether business or personal.

5. If you don't want your boss or coworkers to see it, better not send that email from work.

6. Never put anything in writing that may come back to haunt you. A good overall policy. Not just for email.

7. Never, ever, hit ‘Reply to All’ when you just want to send an email to one individual.

8. Don’t email pictures of yourself to others. Especially, online acquaintances and complete strangers.

9. Don’t make promises or commitments via email that you cannot or will not keep.

10. When you send attachments, be sure that you have selected the correct files and documents.

11. Good advice from New York Governor Elliot Spitzer, “Never write when you can talk. Never talk when you can nod. And never put anything in an email.â€

12. Try BigString recallable email. If you do happen to make errors...the recallable, erasable, and non-forwardable features will help to correct such mistakes.



22. How to Build 10-Minute Affiliate Website Mashups
(Archived in: Online Income Reviews)

If you are searching for ways to be innovative with your online marketing, then here is another plug for many of the ideas featured at 45n5.com authored by Mark Wielgus. No, this is not a paid post.

This is the good stuff, it's an addendum to the post on "30 Websites in 30 Days", and Mark calls this his YouTube-Ebay-Amazon Affiliate Website Mashup Thingy.



I have had a few email exchanges with Mark, and these are a few of his cautionary thoughts by way of how he has explained the ideas behind how it should work. Most people will not succeed with this mashup concept, or any other website scripting without the underlying concept and knowledge (or experience from learning) of how to build such a niche site.

Cranking out "out of the box" and rubber stamp solutions is what everybody else is doing. Doing the same thing that everyone else is doing online will bring the same results...which happens to be not making any money online. This also happens to mirror Einstein's theory of insanity, and he was no dummy. It's also making many people wealthy for some pretty worthless online information products.

So, if you use the script out of the box, most of your money will be made from luck or successful keyword research (aka) what words and topics you use to build these niche minisites in mass production.

Now is the time to learn. Take the time to consider doing it right. - Digital Nomad


23. A SOHO Reprise of Honest Riches System
(Archived in: Online Income Reviews)

A 25 Year Old Entrepreneur Making a Living Online from Home


You probably have read about or heard of The Rich Jerk and Chis X of Day Job Killer. If not you better stop and do a Google search right now. About 2 years ago, Holly Mann, a young mother started to successfully market directly against high profile Internet marketing gurus like these guys.

Living in a foreign country with no job and few resources, Holly decided she could research, design, and deliver a kinder and gentler approach to online marketing. Evidently she found her niche selling "How-To" information, because she has become successful in a short period of time (well, a couple of years).

"Honest Riches 2" is a 95 page proven guide. Holly shows all the techniques she has used to make money online through affiliate programs starting with no website and no start-up money, then on to free websites that can easily be setup with little or no experience, including free advertising that most people don't know or think about.

Yes, it seems possible to make money online and work from home just about anywhere (Holly lives in Thailand), but don't quit your day job just yet. You need a system and you need the right tools and knowledge to be successful. Changing your career is a life altering decision.

Before taking the leap, do plenty of due diligence and adequate research for information and resources about starting an online business and becoming an online entrepreneur. This e-book is geared for beginners, but is a valuable resource for all online marketers. No "get-rich-quick" schemes here....like any real business endeavor, it involves some effort and some work. But you will learn strategies and techniques to start making money right away.

To read more about Holly Mann techniques and other online marketers, visit Thank You Holly Mann.


24. John Chow Calls It Quits on Agloco
(Archive in: Weblogs and Business)

After many attempts at beating a dead horse, everyone involved in the Agloco fiasco can now uncross their fingers. It ain't gonna happen. Even John Chow has finally admitted defeat along with almost 30,000 signed up in his Agloco network.


Here is a partial screenshot of his last post on the subject, and here is a link to the post about the Agloco demise at TechCruch. Like John says...it shows that all those MBAs don't always muster up success, even the second time around. For posterity, watch the video on the Agloco viewbar attributes, and think about all the gurus that were on board for this.



25. How to Build 30 Websites in 30 Days
(Archive in Ecommerce SOHO Online Usability)

It may sound implausible, but it is not impossible. Follow this Digital Nomad and you know that just feeding the blogs is not going to cut it anymore. Blogging should be part of your online marketing network, but not a diversion.

I have been searching heavy for the folks that are making it online and not the wannabes. One such source is 45n5.com authored by Mark Wielgus. This guy tells it straight. You have to hunt an peck to find the good stuff, and you will have to piece it together, but I think a good start is on this website.

Mark will show you how to find a niche, create a website in 10 minutes, and then shove it in the pipeline with some SEO tricks. Theoretically, there is no reason why you could not do this everyday for a month and then have 30 minisites up and running for affiliate programs in thirty days. That's if you want to have a website between you and the merchant.



I am finding that you maybe don't even need a website to market affiliate programs, but you do have to commit to spending some money for Google Adword campaigns. Better have a pad and pen ready.

There is always something to learn. Take the time to learn something new each day. - Digital Nomad


American Jobs: Going, Going...
Jane Birnbaum
2005
Reprinted from: AFLCIO.org

Corporations are escalating efforts to ship out jobs that pay well and build the middle class—and now they are aiming their axes at workers in the nation’s fast-growing white-collar sector.

The U.S. recession that began in March 2001 officially ended in November 2001, say the National Bureau of Economic Research and other analysts.

So why are so many workers still out of jobs?

“We’ve declared victory over the recession, and we’re still laying off a couple hundred thousand workers a month,” says Rep. Pete Stark (D-Calif.). “If it weren’t so painful for so many people who are out of work, it would be hilarious. But it isn’t.”

The U.S. economy has 3.2 million fewer jobs today than it did when President George W. Bush took office, including 2.5 million fewer manufacturing jobs. Bush appears headed for the dubious distinction of being the first president since Herbert Hoover to preside over a decline in total employment during his term in office.

In the past three years, nearly one in five U.S. workers was laid off from the job, according to The Disposable Worker: Living in a Job-Loss Economy, a Rutgers University¡V University of Connecticut report released in late July. Among workers laid off from full-time work, roughly one-fourth were earning less than $40,000 annually, the report finds.

In July, a total of 15 million U.S. workers were either unemployed, underemployed or too discouraged to job hunt, according to the Labor Department.

In contrast, within a year after the official end of the last recession in March 1991, the nation had embarked on six straight months of solid job growth.

This time, say economists, there are crucial differences: Companies are sending well-paying manufacturing and service jobs to countries with few, if any, protections for workers and the environment. And these jobs are probably not coming back.

“The movement of jobs and production overseas is handcuffing the recovery,” according to Mark Xandi, chief economist at Economy.com, as quoted in the New York Times.

“With NAFTA, the World Trade Organization and other trade deals of the last decade, American corporations are now tapping into a global supply of workers who can be trained to do everything from design to production, maintenance to marketing,” says Jeff Faux, economist and founding president of the Economic Policy Institute. “And while these workers become more productive, their pay doesn’t rise, because in many of these countries, to be a labor organizer means you risk winding up in a ditch with a bullet in your head.”

American jobs sent out of the country aren’t likely to return anytime soon. “As long as employers can take advantage of much lower labor costs in other countries, there’s no compelling reason to bring back many of these well-paying jobs,” says Ron Hira, an engineer and assistant professor of public policy at Rochester Institute of Technology. “Policymakers seem to be at a loss as to what to do about this problem.”

Meanwhile, the Bush administration directs multimillion-dollar tax cuts to the wealthy while supporting trade laws that encourage offshore outsourcing. And even as Bush opposes unemployment insurance extensions for some 1 million Americans who have exhausted their benefits, his administration refuses to embrace job-creating programs that would repair the nation’s infrastructure and help balance devastated state budgets.

“The Bush administration doesn’t seem to care about jobs,” says Center for Economic and Policy Research co-founder Dean Baker. “To retain and create jobs, there have to be policy changes, and I don’t think this administration is willing to make them.”

Manufacturing: America’s Foundation Is Crumbling
Photo Credit: Bill Burke/Page One
“American taxpayers...do not want their tax dollars subsidizing the export of their jobs.”
—USWA President Leo Gerard

Manufacturing jobs traditionally have provided high wages and good benefits that allow workers to care for their families. But 2.5 million manufacturing jobs have disappeared since President Bush took office in early 2001.

Multinational corporations are transferring jobs to countries where workers earn low wages and have few or no protections. And small U.S. businesses are laying off workers or shutting their doors because they can’t meet foreign competitors’ prices.

African American workers have been hit particularly hard. Because of manufacturing job losses, the unemployment rate among African Americans is rising twice as fast as it is for whites and faster than in any downturn since the mid-1970s. “The number of jobs and the types of jobs that have been lost has severely diminished the standing of many blacks in the middle class,” says William Lucy, president of the Coalition of Black Trade Unionists and AFSCME secretary-treasurer.

Manufacturing job loss starts the downward spiral

The loss of good manufacturing jobs has ripped apart communities and permanently lowered living standards for families throughout the United States, including in Rockford, Ill., 70 miles from Chicago. The northern Illinois city is historically second only to Cleveland as a center for machine tooling, the making of tools used in machine manufacturing.

Machine tooling, which traditionally employs the most highly skilled manufacturing workers including members of the Machinists and UAW, is the bedrock of America’s manufacturing industry.

But the bedrock is crumbling. The Rockford area lost more than 20 percent of its manufacturing jobs—about 10,000—between May 2000 and 2003, according to MBG Information Services President and Economist Charles McMillion’s analysis of Department of Labor data.
General manufacturing jobs have been among those lost in Rockford, including jobs held by Steelworkers Local 745 members at the Goodyear tire plant. USWA members at Goodyear now number 750, down from 1,650 in 1999, before the corporation shipped the jobs to Asia and South America.

But most manufacturing jobs lost in Rockford have been in machine tooling. At Greenlee/Textron, which makes drill bits and tools for electrical contractors, about 180 Machinists now represented by IAM Local 1553 are employed today, down from about 900 in the late 1980s. The 112-year-old crown jewel of Rockford machine tooling—Ingersoll International—declared bankruptcy this spring and laid off 300 employees in Rockford and 70 in Michigan, leaving only skeleton crews of managers and a few contract workers.

“The lesson of Rockford,” says Faux, “is it disproves the free traders’ argument that America could afford to lose manufacturing jobs in areas like textiles and steel because we would ultimately triumph in global competition by making the things hardest to make. In fact, those things are machine tools—and we’re losing them.”

A loss of manufacturing jobs reverberates throughout the community—and ultimately the nation. When manufacturing factories aren’t being built, maintained or expanded, jobs disappear in areas such as construction.

“Our union has about 30 percent unemployment,” says Mark Bramble, business agent for Electrical Workers Local 364 in Rockford. “Guys burn through their unemployment, lose all their benefits, get divorced and then go where the grass looks greener or settle for working as a greeter at Wal-Mart.”

A question of national security

There’s a sense of betrayal in Rockford these days. “Free trade was sold to America with the line that it helps us export more goods,” says Eric Anderberg, who manages his family’s 37-year-old machine tool company, Dial Machines Inc. “But what’s happened is the exportation of our jobs and means of production so multinational corporations can exploit foreign labor and sell their goods back to us.”

Today Dial employs 40 workers, down from 75 in the late 1990s. It recently lost work to a lower-bidding Czech Republic manufacturer that nabbed a contract making parts for a supplier of General Electric Wind Energy Corp.

Anderberg and other Rockford employers worry that a Chinese government-owned machine tooling company, which already has bought two divisions of Ingersoll International, may now be poised to buy another—one containing intellectual property, including high-level research and design and military technology. “I cannot understand how our government can justify not only the debasement of our manufacturing industries but also our national security in a time of war,” he says.

The Rockford community and U.S. national security would get a boost from Buy America provisions House Armed Services Committee Chair Rep. Duncan Hunter (R-Calif.) added to legislation authorizing the 2004 Pentagon budget.

Rep. Donald Manzullo (R-Ill.), who represents the Rockford area and helped write the bill, says, “The Pentagon wouldn’t care if everything it buys is made in China.” Joined by armsmakers such as Boeing and Lockheed Martin, the White House says the Buy America provisions are “burdensome, counterproductive and have the potential to degrade U.S. military capabilities.” But the administration does not mention jobs.

“American steelworkers are also American taxpayers, and they do not want their tax dollars subsidizing the export of their jobs,” says USWA President Leo Gerard.

White-Collar Jobs: America’s Growing Export

Ask anyone which sector of the U.S. economy comes to mind as the most likely to be shipped overseas, and chances are he or she will say manufacturing.

But though the United States lost 2.5 million manufacturing jobs since the Bush presidency beginning in 2001, U.S. corporations now are racing to outsource white-collar jobs—including work in computer sciences, engineering, entertainment, financial and medical services—to countries where workers earn far less.

Terry Antisdel was a Chicago-area engineering associate for Lucent Technologies Inc. and its predecessor AT&T for 35 years until his entire 42-member International Federation of Professional and Technical Engineers Local 81 was laid off in July. He figures his job will end up in India or China. “The words management used were a 'less-expensive offshore site,’ ” recalls Antisdel, who estimates Lucent will send a total of about 5,000 U.S. jobs offshore this year. “I feel let down,” he says. “Companies used to provide jobs for people, but now they’re just there to give money to executives, board members and shareholders.”

In late July, the Washington Alliance of Technology Workers (WashTech), a Communications Workers of America affiliated group that helps high-tech workers win a voice at work, released a tape of a conference call in which IBM’s top human relations executives discussed transferring 3 million U.S. service jobs to countries such as China and India by 2015.

Testifying in June before a House Committee on Small Business investigating the globalization of white-collar jobs, AFL-CIO Department for Professional Employees President Paul Almeida said, “If these cost-saving jobs shifts are taken to their logical extreme, even American corporations should be wondering where their future consumers will be located and how they will buy the goods and services.”

A Forrester Research study predicts U.S. employers will move about 3.3 million white-collar service jobs and $136 billion in wages overseas in the next 15 years, up from $4 billion in 2000.

White-collar jobs going and gone

The jobs already are leaving. By the end of this year, General Electric will have sent a total of 20,000 aircraft and medical research and design jobs to India and China, according to Business Week. And the Accenture consulting firm, which incorporated in Bermuda after splitting from Enron accountant Arthur Andersen, plans to send 5,000 accounting and software jobs to the Philippines in 2004, the magazine says.

According to WashTech, Microsoft plans to eliminate at least 800 full-time call-center jobs near Dallas and shift the work to India and Canada in the next fiscal year. It would be the largest one-time firing of full-time Microsoft employees in the company’s history. WashTech says a Microsoft senior vice president recently urged company managers to “pick something to move offshore today,” though Microsoft publicly has repeated it will not lay off U.S. workers and send the jobs offshore.

While the Bush administration remains silent about offshore outsourcing, states such as New Jersey are considering corrective measures. New Jersey legislators acted after the state outsourced the electronic administration of welfare and food stamp benefits to a company that then sent the jobs to India. When New Jersey citizens called to ask about benefits, they were connected with Indian workers who gave Americanized names.

A bill authored by state Assembly member Linda Greenstein (D) would have required such offshore subcontractors to disclose to New Jersey residents their employers’ true names and locations. But even this common- sense measure had no chance in the face
of massive opposition launched by Indian and American corporate interests, such as Verizon.

“We got a copy of an e-mail Verizon sent managers in New Jersey, thanking them for sending 1,800 e-mails opposing the bill,” says Don Rice, CWA’s New Jersey legislative coordinator. Activists and legislators hope to bring the bill to a vote before the legislative session ends this year.

U.S. security at stake

Offshore outsourcing of white-collar work also raises security concerns. U.S. firms are sending mapping and other such work to India, Pakistan, China, the Philippines and other countries with lower labor costs, says John Palatiello, administrator of the Council on Federal Procurement of Architectural and Engineering Services.

“This practice raises issues regarding access to data about the location of¡Kcritical infrastructure by individuals in foreign countries who have not been through any degree of security clearance and where control of access to data simply does not exist.”

Bush’s January 2002 State of the Union address made clear the danger of access to data by unfriendly foreign operatives: “Our discoveries in Afghanistan confirmed our worst fears....We have found diagrams of American nuclear power plants and public water facilities¡Ksurveillance maps of American cities and thorough descriptions of landmarks in America.”

Activists are demanding Congress review trade and tax policies that encourage white-collar offshore outsourcing. Without government intervention, warns Almeida, “short-sighted corporate policy focused on saving a few bucks in the short run will have an enormous deleterious impact on the entire U.S. economy.”

Low-Wage Jobs: Betray America’s Workers

Photo Credit: Ernie Englander/The New Press

Laid-off U.S. workers thrust into a hostile job market are discovering another ugly part of the American economy: low-wage work that pays too little to keep even a small family out of poverty.

Nearly a quarter of all U.S. workers labor in jobs that pay little but are essential to society. Sixty percent of these workers are female, and many are people of color. They care for nursing home patients and clean offices at night. They prepare food, answer call-center phones and care for our children.

These jobs generally pay less than the $8.85 hourly wage the U.S. government says it takes to keep a family of four out of poverty. Even so, many low-wage jobs offer only part-time hours, with few or no benefits. And workers in low-paying but essential jobs often are treated as disposable, quickly fired if they get sick or stay home with a sick child.

As more good jobs leave the country, the percentage of low-wage jobs keeps growing. By 2010, about 30 percent of working Americans won’t be making even poverty wages, according to the U.S. Department of Labor. A Labor Department list of the 10 occupations likely to show the largest job growth this decade is dominated by jobs that typically pay poorly—food preparation, customer service, office clerking, security and food service.

This world of low-wage jobs and the workers who do them is illuminated in The Betrayal of Work: How Low-Wage Jobs Fail 35 Million Americans, published on Labor Day by the New Press. “Traditionally, there was a promise in this country that if you worked hard, you could take care of your family,” explains author Beth Shulman, an attorney and former United Food and Commercial Workers vice president. “That promise has been broken¡Kand we have built our national prosperity on their backs.”

No job is inherently low wage

Workers in low-wage jobs frequently are labeled as lacking skills and in need of training to move into better-paying positions. But while education is a traditional route to higher pay, Shulman contends no job is inherently low wage.
“Take autoworkers, who had horrible jobs that became good ones because of unions and social legislation,” she says. “The same thing must happen with currently low-paying service- sector jobs. In Las Vegas, for example, the housekeeper represented by the Hotel Employees Restaurant Employees has decent wages and benefits thanks to unionization.”

Low-wage jobs tend to imprison the workers who perform them because of what Shulman calls a “piling on” of hardships. Workers in low-wage jobs are unlikely to have sick leave or health insurance or make enough money to afford reliable transportation or child day care. At the same time, they are likely to be in inflexible situations in which being late or missing work can result in a quick firing.

“It’s not just that you make less money in these jobs, but you have none of the basic things many of us take for granted, such as health insurance, time to care for a family member, adequate child care, some kind of retirement security, even a telephone,” Shulman says. “And this applies to one in four U.S. workers.”

Gap is growing between U.S. rich and poor

As low-wage work continues to replace jobs that pay well, the U.S. economy increasingly resembles that of a less-developed nation, with a wide gulf between rich and poor. Among all western industrialized nations, the United States has the greatest income and wage inequalities, with the best-paid 10 percent of workers making 16.6 times the amount made by the lowest-paid 10 percent, according to a 2003 analysis by the United Nations Development Program. “That’s the way we’ve been moving for some time now and continue to move,” says Heather Boushey, a Center for Economic and Policy Research economist.

To reverse this trend, the United States needs to change the rules of the game, according to Shulman. “For starters, we should immediately raise the minimum hourly wage to the poverty guideline for a family of four—$8.85 an hour versus the current $5.15 hourly federal minimum wage—and then have automatic increases so there’s not a big political battle every time it needs raising. Then, all Americans should have access to affordable health care. There are a variety of ways to do this, and we should just get it done.

“Finally, all American workers should be able to care for their children—to have access to affordable child care, and to stay with them when they’re sick or go to a PTA meeting without getting fired. The consequences for the children of today’s low-wage workers are enormous—they’re following their parents into this low-wage world.”


Companies in India celebrate
"loss of American jobs"
Mike Crane
December 2004
Reprinted from: Southern Party of Georgia website

In our previous article we reported how various companies in India were employed by the Republican National Committee and the Bush Re-election campaign (see: India claims big election victory and laughs at Americans).

One interesting comment that was documented in that article was:

As Vivek Paul, Wipro VC, said after the Presidential poll, “The elections are over and so is the rhetoric; it will be easier for American corporations to step out with their outsourcing plans.”

Well a little research has found some estimates from within India about what that meant. First and foremost, it means that India is celebrating the "loss of American jobs." Folks, that is the jobs of friends, family or perhaps even your own.

Specifically on November 4, with time zone changes, roughly a day after the polls close the following was published in the India Times:

The industry is quietly celebrating that outsourcing and loss of American jobs will not be the hot-button issues any more.

And that is why they believe that "it will be easier for American corporations to step out with their outsourcing plans." Does this mean that American companies put their plans on "hold" to minimize the impact on a close election?

But the folks in India gloat a little more:

Of the documented jobs that left the US for other countries in January through March 2004, 23,396 went to Mexico, 8,283 to China, 3,895 to India, 4,419 to other Asian countries, 5,511 to Latin American countries other than Mexico and 2,933 to other countries.

A brief look at these numbers show what they call a documented American job loss of 48,237 for the first quarter of 2004. On an annual basis this would be 192,968 American jobs. And they expect American companies to now - step out - with their outsourcing plans.

Some will say that 192,968 jobs is not very many. But as you will see in coming articles that is just what is called BPO and is not the whole picture.

Lets look at the effect of three policies that affect American jobs:

  1. Outsourcing - In this article it has been shown that it is at least close to 200,00 jobs a year for the BPO segment and expected to increase
  2. H1-B visa program - allows high tech foreigners to take American jobs here without being counted in immigration totals. Used by many companies to train personnel for their foreign outsourcing programs. There are roughly a million H1-B visas active today.
  3. Legal immigration of about 1 million a year and illegal immigration of about 3 million a year resulting in lower American wages and increased social costs.

Ladies and gentlemen, you are paying the salaries of the elected and appointed officials who are doing this to you. Is this what you want to pay for? If so, why are you reading material on this web site?

If not, you are being ignored!

It should be obvious to all that this trend can not continue forever. Are there any signs that it is getting better:

A recent study of A T Kearney shows that nine out of 10 chief executives wanted to outsource to India. 25 % of the respondents wanted IT and auto component work to be given to India, 15 % favoured China and 13 % Mexico.

That should answer that question beyond a reasonable doubt. Interesting that 15% of the outsourcing chief executives favor Red China! Remember these are the folks that make the big campaign contributions that have so much influence on many of your elected officials. How will you feel when YOUR job is sent to Red China?

If you do not agree with these policies you are being ignored and your elected officials are representing special interests more than you! If you believe that this is a serious problem it is time to get involved now. The longer you wait, the harder it will be stop these destructive trends.

The BPO and your elected officials are doing offshore calculus, are you?

BPO biggies do offshore calculus
TIMES NEWS NETWORK [ THURSDAY, NOVEMBER 04, 2004 02:13:09 PM]

India’s silicon valley is delighted to move out of the limelight. The industry is quietly celebrating that outsourcing and loss of American jobs will not be the hot-button issues any more.

BPO bigwigs are already computing the gains from mega-offshoring plans on hold waiting for US presidential race to be over.

Though most of the industry majors refuse to comment on who will safeguard their interests better, they feel that economic benefits of transfer of jobs to low cost destinations will now overshadow the political rhetoric against outsourcing in the run up to the US poll.

The US presidential election was fueling the protests against job losses due to transfer of jobs.

“American law will remain the same and the outsourcing will go up irrespective of who wins. Already, we see our clients getting ready for bigger offshoring plans,’’ says head of a leading Delhi-based BPO firm. Insiders also feel the American clients might be more open to talk about their outsourcing plans to low-cost destinations like India now.

Though Kerry’s tax proposals that seek to end tax breaks for companies that ship jobs overseas could deter fence-sitter, analysts feel they are no more than short-term sentiment dampeners. After initially branding the shipping of jobs to countries like India and China as a threat to the US economy, Kerry has gone on record saying he can’t stop outsourcing.

Clearly, what is of greater concern is that a clear decision comes soon, irrespective of whether it favours Bush or Kerry. Though Bush is more popular, the $ 2.6 billion BPO industry is convinced that “it will soon be difficult to differentiate between Democrats and Republicans.

Obviously sector’s fate is closely tied up with the US elections, with US accounting for over 70 % of India’s IT exports. A recent study of A T Kearney shows that nine out of 10 chief executives wanted to outsource to India. 25 % of the respondents wanted IT and auto component work to be given to India, 15 % favoured China and 13 % Mexico.

Of the documented jobs that left the US for other countries in January through March 2004, 23,396 went to Mexico, 8,283 to China, 3,895 to India, 4,419 to other Asian countries, 5,511 to Latin American countries other than Mexico and 2,933 to other countries.

 


Costly Trade With China
Millions of U.S. jobs displaced
Robert E. Scott
October 9, 2007
Reprinted from: Economic Policy Institute

Contrary to the predictions of its supporters, China's entry into the World Trade Organization (WTO) has failed to reduce its trade surplus with the United States or increase overall U.S. employment. The rise in the U.S. trade deficit with China between 1997 and 2006 has displaced production that could have supported 2,166,000 U.S. jobs. Most of these jobs (1.8 million) have been lost since China entered the WTO in 2001. Between 1997 and 2001, growing trade deficits displaced an average of 101,000 jobs per year, or slightly more than the total employment in Manchester, New Hampshire. Since China entered the WTO in 2001, job losses increased to an average of 353,000 per year—more than the total employment in greater Akron, Ohio. Between 2001 and 2006, jobs were displaced in every state and the District of Columbia. Nearly three-quarters of the jobs displaced were in manufacturing industries. Simply put, the promised benefits of trade liberalization with China have been unfulfilled.

As a matter of policy, China tightly pegs its currency's value to that of the dollar at a rate that encourages a large bilateral surplus with the United States. Maintaining this peg required the purchase of about $200 billion in U.S. Treasury Bills and other securities in 2006 alone.1 This intervention makes the yuan artificially cheap and provides an effective subsidy on Chinese exports; best estimates are that the rate of this effective subsidy is roughly 40%. China also engages in extensive suppression of labor rights; it has been estimated that wages in China would be 47% to 85% higher in the absence of labor repression. China has also been accused of massive direct subsidization of export production. Finally, it maintains strict, non-tariff barriers to imports. As a result, China's exports to the United States of $288 billion in 2006 were six times greater than U.S. exports to China, which were only $52 billion (Table 1). China's trade surplus was responsible for 42.6% of the United States' total, non-oil trade deficit. This is by far the United States' most imbalanced trading relationship. Unless and until China revalues (raises) the yuan and eliminates these other trade distortions, the U.S. trade deficit and job losses will continue to grow rapidly in the future.

Major findings of this study:

  • The 1.8 million jobs opportunities lost nationwide since 2001 are distributed among all 50 states and the District of Columbia, with the biggest losers, in numeric terms: California (-269,300), Texas (-136,900), New York (-105,900), Illinois (-79,900), Pennsylvania (-78,200), North Carolina (-77,200), Florida (-71,900), Ohio (-66,100), Georgia (-60,400), and Massachusetts (-59,300) (Table 2A).

  • The 10 hardest-hit states, as a share of total state employment, are: New Hampshire (-13,000, -2.1%), North Carolina (-77,200, -2.0%), California (-269,300, -1.8%), Massachusetts (-59,300, -1.8%), Rhode Island (-8,400, -1.8%), South Carolina (-29,200, -1.6%), Vermont (-4,900, -1.6%), Oregon (-25,700, -1.6%), Indiana (-45,200, -1.5%), and Georgia (-60,400, -1.5%) (Table 2B).

China's entry into the WTO was supposed to bring it into compliance with an enforceable, rules-based regime, which would require that it open its markets to imports from the United States and other nations. The United States also negotiated a series of special safeguard measures designed to limit the disruptive effects of surging Chinese imports on domestic producers. However, the core of the agreement failed to include any protections to maintain or improve labor or environmental standards. As a result, China's entry into the WTO has further tilted the international economic playing field against domestic workers and firms, and in favor of multinational companies (MNCs) from the United States and other countries, and state- and privately-owned exporters in China. This has increased the global "race to the bottom" in wages and environmental quality and caused the closing of thousands of U.S. factories, decimating employment in a wide range of communities, states, and entire regions of the United States.

False promises

Proponents of China's entry into the WTO frequently claimed that it would create jobs in the United States, increase U.S. exports, and improve the trade deficit with China. President Clinton claimed that the agreement allowing China into the WTO, which was negotiated during his administration, "creates a win-win result for both countries" (Clinton 2000, 9). He argued that exports to China "now support hundreds of thousands of American jobs" and that "these figures can grow substantially with the new access to the Chinese market the WTO agreement creates" (Clinton 2000, 10). Others in the White House, such as Kenneth Liberthal, the special advisor to the president and senior director for Asia affairs at the National Security Council, echoed Clinton's assessment:

Let's be clear as to why a trade deficit might decrease in the short term. China exports far more to the U.S. than it imports [from] the U.S….It will not grow as much as it would have grown without this agreement and over time clearly it will shrink with this agreement.2

Promises about jobs and exports misrepresented the real effects of trade on the U.S. economy: trade both creates and destroys jobs. Increases in U.S. exports tend to create jobs in the United States, but increases in imports tend to destroy jobs as imports displace goods that otherwise would have been made in the United States by domestic workers.

The impact of changes in trade on employment is estimated here by calculating the labor content of changes in the trade balance—the difference between exports and imports. Each $1 billion in computer exports to China from the United States supports American jobs. However, each $1 billion in computer imports from China displaces those American workers, who would have been employed making them in the United States. On balance, the net employment effect of trade flows depends on the growth in the trade deficit; not just exports. Another critically important promise made by the promoters of liberalized U.S.-China trade was that the United States would benefit because of increased exports to a large and growing consumer market in China. This market, in turn, was to be based on an expansion of the middle class that, it was claimed, would grow rapidly due to the wealth created in China by its entry into the WTO. However, the increase in U.S. exports to China has been overwhelmed by the growth of U.S. imports, as shown below.

Growing trade deficits and job losses

The U.S. trade deficit with China has increased from $50 billion in 1997 to $235 billion in 2006, an increase of $185 billion, as shown in Table 1. Between 1997 and 2001, prior to China's entry into the WTO, the deficit increased $9 billion per year on average. Between 2001 and 2006, after China entered the WTO, the deficit increased $30 billion per year on average.

While it is true that exports support jobs in the United States, it is equally true that imports displace them. The net effect of trade flows on employment must look at the trade balance. The employment impacts of growing trade deficits are estimated in this paper using an input-output model that estimates the direct and indirect labor requirements of producing output in a given domestic industry. The model includes 200 U.S. industries, 86 of which are in the manufacturing sector (see this paper's methodology appendix for further details).3

The model estimates the labor that would be required to produce a given volume of exports, and the labor that is displaced when a given volume of imports is substituted for domestic output.4 The job losses presented here represent an estimate of what sectoral employment levels would have been in the absence of growing trade deficits.5

U.S. exports to China in 1997 supported 138,000 jobs, but U.S. imports displaced production that would have supported 736,000 jobs, as shown in the bottom half of Table 1. Therefore, the $49 billion trade deficit in 1997 displaced 736,300 jobs in that year. Job displacement rose to 1,000,000 jobs in 2001 and 2,763,000 in 2006. Prior to China's entry into the WTO, an average of 101,000 jobs per year were displaced by growing trade deficits between 1997 and 2001. After 2001, an average of 353,000 jobs per year were lost.

Growth in trade deficits with China has reduced demand for goods produced in every region of the United States and has led to job displacement in all 50 states and the District of Columbia, as shown in Table 2A and Figure A.6 More than 100,000 jobs were lost in California, Texas, and New York each. Jobs displaced due to growing deficits with China equaled or exceeded 2.0% of total employment in states such as North Carolina and New Hampshire, as shown in Table 2B. An alphabetical list of job losses by state is shown in Table 2C.

Figure A

Table 2c

Growing trade deficits with China have clearly reduced domestic employment in traded goods industries, especially in the manufacturing sector, which has been hard hit by plant closings and job losses. Workers displaced by trade from the manufacturing sector have been shown to have particular difficulty in securing comparable employment elsewhere in the economy. More than one-third of workers displaced from manufacturing drop out of the labor force (Kletzer 2001, 101, Table D2). Average wages of those who secured re-employment fell 11% to 13%. Trade-related job displacement pushes many workers out of good jobs in manufacturing and other trade-related industries, often into lower-paying industries and frequently out of the labor market.

Some economists have quibbled with job-loss numbers extrapolated from trade flows, based on the presumption that aggregate employment levels in the United States are set by a broad range of macroeconomic influences, not just by trade flows. There is a grain of truth to this—the trade balance is but one of many variables affecting aggregate job creation in the United States.

That said, the employment impacts of trade identified in this paper can be interpreted as the "all else equal" effect of trade on domestic employment. The Federal Reserve, for example, may decide to cut interest rates to make up for job loss stemming from deteriorating trade balances (or any other economic influence), leaving net employment unchanged. This, however, does not change the fact that trade deficits by themselves are a net drain on employment.

Administration officials and other economists have argued that the capital inflow that is the mirror-image of trade deficits supports jobs in the United States by keeping interest rates lower than they would be absent this inflow. During the late 1990s, for example, these capital inflows fought rising trade deficits to a draw in terms of aggregate employment effects, and, through much of the 2000s recovery, interest-sensitive industries (housing and construction, for example) have surely expanded more than they would have absent foreign capital inflows. While these claims may be correct from a simple accounting standpoint, they do not support assertions that trade flows are a useless indicator of job loss.

First, and most simply, it is just not true that foreign capital inflows always make up trade-induced employment losses one-for-one. In the 2001 recession and the jobless recovery following, growing trade deficits accompanied aggregate job loss, even as interest rates scraped historical bottoms. Clearly, low interest rates do not always translate into enough growth in investment and consumption in interest-sensitive sectors to always sterilize the impact of growing trade deficits.

Second, the job-loss numbers identified in this report are a good measure of just how unbalanced the U.S. economy has become due to rising trade deficits. Tradable goods industries have hemorrhaged jobs, while interest-sensitive, often non-tradable, industries have seen rapid growth. At that point in the future when trade deficits begin to close (and this will happen—it is only a question of when and how), the U.S. economy will need to return many of the jobs displaced by rising trade deficits out of non-tradable and into tradable industries. Moving millions of workers back and forth between sectors is no mean trick, and accomplishing it without a recession in between will be hard; trying to do it after another couple of years of deficit growth—and an even more lopsided U.S. economy—will be even harder.

In short, while aggregate employment in the United States may well not respond job-for-job with the numbers reported in this paper on trade deficits with China, these numbers provide insight into how much harder other macroeconomic influences have to work to eliminate the employment drag from these deficits, and they provide a good (and ominous) measure of how lopsided employment growth in the U.S. economy has become owing to the unbalanced U.S.-China trade relationship.

Conclusion

The growing U.S. trade deficit with China has displaced huge numbers of jobs in the United States, and been a prime contributor to the crisis in manufacturing employment over the past six years. The current U.S.-China trade relationship is bad for both countries. The United States is piling up foreign debt, losing export capacity, and facing a more fragile macroeconomic environment. Meanwhile, China has become dependent on the U.S. consumer market for employment generation, has suppressed the purchasing power of its own middle class with a weak currency, and, most importantly, has held hundreds of billions of hard-currency reserves in low-yielding, risky assets, instead of investing them in public goods that could benefit Chinese households. Its repression of labor rights has suppressed wages, thus subsidizing its exports and making them artificially cheap. This relationship needs a fundamental change: addressing the exchange rate policies and labor standards issues in the Chinese economy are important first steps.

April 2007

The author thanks Lauren Marra for her research assistance
and Josh Bivens and Ross Eisenbrey for comments.

This research was made possible by generous support
from the Alliance for American Manufacturing.


Methodology

This analysis utilizes an input-output model to estimate the relationships between changes in trade flows and production that could support domestic employment. The analysis covers trends in goods trade, which is dominated by manufactures. Services trade is not considered because of problems with the data, and because many of the services traded involve returns to capital and intellectual property that have little or no direct effect on employment. In addition, goods trade dominates the nation's international accounts.

This study uses the model developed in Rothstein and Scott (1997a and 1997b). This approach solves four problems that are prevalent in previous research on the employment effects of trade. Some studies look only at the effects of exports and ignore imports. Some studies include re-exports (transshipments)—goods produced outside the United States and shipped through this country to other nations—as U.S. exports. The trade data used in many studies is usually not adjusted for inflation. Finally, a single employment multiplier is often applied to all industries, despite differences in labor productivity and utilization.7

The model used here is based on the Bureau of Labor Statistics' employment requirements tables, which were derived from the U.S. input-output tables that are published by the Bureau of Economic Analysis. These tables are adjusted to 2000 price and productivity levels (BLS 2007b), in real, chain-weighted 2000 dollars. A base year with 2000 employment requirements was used to estimate the employment content of trade in all years covered in this study. This assumption was needed to control for the effects of technology. This technique isolates the effects of trade on employment from pure technology effects. This model is used to estimate the direct and indirect effects of changes in goods trade flows in each of 200 industries. This study updates the 1987 input employment requirements table used in earlier reports in this series (Rothstein and Scott 1997a, 1997b).

This analysis requires four-digit, trade data based on the North American Industry Classification System (NAICS) (U.S. International Trade Commission 2007), deflated with industry-specific, chain-weighted price indices (BLS 2007a), which were updated using industry-specific producer price indexes (BLS 2007b).8 Trade data were downloaded from the U.S. International Trade Commission (2007) Web site in NAICS format. The data for 2006 are preliminary estimates; this report will be updated and expanded when the final 2006 trade data are released in June 2007. State-level employment effects are calculated by allocating imports and exports to the states on the basis of their share of four-digit, industry-level employment for 2000 (U.S. Census Bureau 2001).

The trade data were converted into chain-weighted 2000 dollars. A domestic employment requirements table for a particular base year was used to estimate the employment effects of trade in each year of the analysis, holding technology constant. The domestic employment requirement calculates the labor required to produce all of a given product within the United States. Thus, it reflects the complete labor content of output, including jobs indirectly supported in service industries. The base year of 2000 was chosen for this study because it was an approximate mid-point in the data covered in this study.

CPS data on employment by industry by was collected for each of the detailed sectors in the model. These data were used to calculate each state's share of national employment.

References

Bureau of Labor Statistics, Office of Employment Projections. 2007a. Special Purpose Files—Industry Output and Employment. Washington, D.C.: U.S. Department of Labor.
http://www.bls.gov/emp/empind2.htm.

Bureau of Labor Statistics, Office of Employment Projections. 2007b. Special Purpose Files— Employment Requirements. Washington, D.C.: U.S. Department of Labor.
http://stats.bls.gov/emp/empind4.htm.

Bureau of Labor Statistics. 2005. Access to historical data for the "B" tables of the Employment Situation News Release.
http://stats.bls.gov/ces/cesbtabs.htm.

Clinton, William J. 2000. Expanding trade, protecting values: Why I'll fight to make China's trade status permanent. New Democrat, Vol. 12, No. 1, pp. 9-11.
http://www.ndol.org/ndol_ci.cfm?contentid=965&kaid=108&subid=127

Faux, Jeff. 2007. Globalization That Works for Working Americans. Briefing Paper #179. Washington, D.C.: Economic Policy Institute. http://www.sharedprosperity.org/bp179.html.

Kletzer, Lori G. 2001. Job Loss From Imports: Measuring the Costs. Institute for International Economics. Washington, D.C.: IIE.
http://bookstore.petersoninstitute.org/book-store/110.html

Ratner, David. 2006. "Appendix: Methodology and Data Sources", in Faux, Jeff, Bruce Campbell, Carlos Salas, and Robert Scott. 2006. Revisiting NAFTA: Still Not Working for North America's Workers. Briefing Paper. Washington, D.C.: Economic Policy Institute.
http://www.epi.org/content.cfm/bp173

Rothstein, Jesse and Robert E. Scott. 1997a. NAFTA's Casualties: Employment Effects on Men, Women, and Minorities. Issue Brief. Washington, D.C.: Economic Policy Institute.
http://www.epi.org/content.cfm/issuebriefs_ib120

Rothstein, Jesse and Robert E. Scott. 1997b. NAFTA and the States: Job Destruction is Widespread. Issue Brief. Washington, D.C.: Economic Policy Institute.
http://www.epi.org/content.cfm/issuebriefs_ib119

Scott, Robert E. 2005. U.S.—China Trade, 1989-2003: Impact on Jobs and Industries, Nationally and State-by-State. Working Paper # 270. Washington, D.C.: Economic Policy Institute. January.
http://www.epi.org/content.cfm/wp270

U.S. Census Bureau. 2001. 2000 Basic Monthly Survey of the Current Population Survey. U.S. Department of Commerce, U.S. Census Bureau. Washington, D.C.: U.S. Department of Commerce.
http://www.census.gov/cps/

U.S. International Trade Commission. 2007. USITC Interactive Tariff and Trade Data Web.
http://dataweb.usitc.gov/scripts/user_set.asp.

Endnotes

1. These purchases financed about one-quarter of the U.S. $857 billion current account deficit in 2006 (the broadest measure of all U.S. trade and income flows). But for these purchases, the reduced demand would have put significant downward pressure on the U.S. dollar. A substantial depreciation in the dollar would begin to improve the U.S. trade deficit within a few years.

2. NewsHour with Jim Lehrer transcript. 1999. "Online NewsHour: Opening Trade—November 15, 1999."
http://www.pbs.org/newshour/bb/asia/july-dec99/wto_11-15.html.

3. See Ratner (2006) for a more complete, technical description of this model.

4. For the purposes of this report, it is necessary to distinguish between exports produced domestically and re-exports—which are goods produced in other countries, imported into the United States, and then re-exported to other countries, in this case to China. Since re-exports are not produced domestically, their production does not support domestic employment and they are excluded from the model used here. See Table 1 for information about the levels of U.S. re-exports to China in this period.

5. This model assumes that everything else is held constant and the results are counterfactual estimates.

6. See the methodology appendix for computational details.

7. Other studies—see California State World Trade Commission (1996), which finds 47,600 jobs created in California from increased trade with Canada alone—have allocated all employment effects to the home state of the exporting company. This is problematic, because the production—along with any attendant job effects—need not have taken place in the exporter's state. If a California dealer buys cars from Chrysler and sells them to China, these studies will find job creation in California. However, the cars are not made in California; so the employment effects should instead be attributed to Michigan and other state with high levels of auto industry production. Likewise, if the same firm buys auto parts from China, the loss of employment will occur in auto-industry states, not in California.

8. Industry-specific producer price indices are unavailable for certain industries between 2005 and 2006. In order to construct price deflators for all 200 BLS industries, we used a combination of commodity PPIs and industry PPIs. For instance, NAICS-based industry 3331 (which maps to BLS industry 72) is composed of agricultural, manufacturing, and mining machinery manufacturing. To compute a price index for this industry, a trade-weighted average of the commodity indices for agricultural machinery and construction machinery was used as a proxy for the industry PPI. Industry PPIs were used wherever available.


Outsourcing Not the Culprit in Manufacturing Job Loss
Wes Iversen
December 9th, 2003
Reprinted from:Automation World
Productivity gains spawned by factory automation are driving a worldwide decline in manufacturing jobs, even in developing nations, says researcher.

For many Americans, the word “outsourcing” conjures up images of manufacturing job decline. But the United States is far from alone in losing manufacturing employment, points out Dan Miklovic (shown above), vice president and research director at GartnerG2, the business research arm of Stamford, Conn.-based Gartner Inc. “Recent studies show that manufacturing jobs are declining everywhere,” said Miklovic, during a Nov. 17 panel discussion on outsourcing, part of a Global Media Summit sponsored by Rockwell Automation, Milwaukee.

Over the past decade, U.S. manufacturing jobs have declined by more than 11 percent, Miklovic noted. But at the same time, Japan’s manufacturing employment base has dropped by 16 percent, while the number of manufacturing jobs in countries including Brazil have declined by some 20 percent, he pointed out. “And one of the largest losers of manufacturing jobs has been China,” Miklovic added. “We like to pick on China and say that all of these jobs are going to China, but they’re losing jobs in manufacturing as well.”

The reason for the job losses? Miklovic summed it up in one word: automation. Through automation, he said, “we are really doing a good job of improving the productivity of people.”

Miklovic reminded media attendees at the panel session that 25 percent to 30 percent of the U.S. population was at one time involved in agricultural jobs. But today, only 3 percent of Americans work in agriculture, yet they have turned the United States into a net agricultural exporter, he noted. “The same thing is now happening in manufacturing,” Miklovic said. “Through automation, through improved productivity, we’re driving the number of jobs down on a global basis.”

Job loss in India

Confirmation came from another panel participant, K. Muralidharan, senior general manager for Sundram Fasteners Ltd., a major Indian automotive parts manufacturer. In India, he said, growing use of automation is holding down manufacturing job growth despite the large amount of outsourcing work that is flowing to the country. “I find that outsourcing in India has actually cost jobs in Indian industry, though in the long term, it will probably have a positive effect on employment,” Muralidharan said.

Manufacturing employment remains at about the same level in India today as it was during the recession of the late 1990s, according to Muralidharan. “The Indian economy is booming now, and it is predicted that in the next five years, the curve will only be upward. But still, the jobs and employment are not really growing at the same pace,” said Muralidharan. “The economies of scale that have been created due to outsourcing from developed countries have forced Indian industry to take on automation heavily, which was not the case about 10 years back,” he said.

GartnerG2’s Miklovic noted that the use of automation contributes to a cyclical situation in many industries. When a U.S. manufacturer develops a new product, for example, the company has first-mover advantage for a time. But in the next phase, when other manufacturers enter the market, competition often shifts to price. In response, some U.S. producers may move manufacturing offshore to developing nations, to take advantage of lower labor costs. However, said Miklovic, they frequently find that the level of automation and technology available in developing nations is less than that of the United States.

This means that U.S. manufacturers who then invest in sophisticated automation technology at home can gain the upper hand for a time over lower-priced imports, thanks to the higher quality product allowed by the automation, said Miklovic. But the automation technology used in the developing nations eventually catches up, giving products produced there the advantage, he added.

“We see this in semiconductors all the time,” Miklovic said. “Semiconductors typically have been produced in Japan and Taiwan. But now there is a booming semiconductor market that’s starting in China.” While the density and sophistication of semiconductor chips produced in China cannot yet match that of Japan and Taiwan, said Miklovic, China’s technology is moving in that direction.

“Automation only works for a period of time,” said Miklovic. The lesson for manufacturers is that they must continually reinvest in automation and innovation, he said. “If you stand still, ultimately you lose.”


Inetekk a USA company
Thomas Prendergast
Fall 2007
Corporate Site: Inetekk.com, Inc.
Inetekk was built in America by Americans!

All programming done by Americans
Sure it cost us more to build the Inetekk technology by ourselves and outsourcing to US programmers and US software developers. The prospect of sending our work abroad was never a consideration. Primarily doing so we lose the security of proprietary development to another country were we have little if any legal control regardless of how cheap that option could be. Then quality and communications is another factor, but we are also sensitive to doing business within our culture because of the process of getting what we are looking for and having the ability to have laws in effect that protect our interest in getting just what we are paying for.

Customer support by Americans
We are constantly getting offers to do our work at deep discounts by these foreign nationals, primarily India, but we are not cheap price motivated. Even our support service is run by Americans in America. We may ad to our support from Australia, but that is because they can offer the needed time frame for that region, not a cost consideration, so we can offer 24/7 seamless support for our clientele. Plus we have many Australian and New Zealander subscribers using our services and we love their accents.

Collocation in San Jose, CA USA
When we first started building the Inetekk systems, we went from a shared server in Florida to needing our own servers. We could have co located our servers in a foreign company for 1/3rd the cost but we realized by doing so our proprietary technology and secured databases would be at risk. Not a good idea. So we contracted with a well know company in San Jose. This was expensive but a very good decision. As the Internet has grown, the necessity to keep your data well secured is of the utmost importance and again, keeping this service local has proved to be a very good decision.

Servers built in USA
As we started building our server farm, again quality and service were the key issue. We went to a local shop in San Diego and hired them to build them. The first server, unaware to us, was built from foreign parts and within weeks the server started having failure issues. From then on we have demanded that all parts be US made as best we could and we have never had issues since. Our farm now runs with US made servers like NetAps, Intel, etc.

IT services by Americans
As with any server farm and web systems, having good IT professional's is imperative, and again, we hired US IT database engineers and server engineers. Same reason as our security is key and far more important than cost. For example, to use foreign IT services cost around $10 per hour. US costs are around $150 per hour. In my humble opinion, you get what you pay for.

The bottom line is future forecasting. I subscribe to the belief that our customers deserve the very best. Not only in the quality of the service, or the best customer support, but also security and the dedication to keep Inetekk around for the long run delivering the very best.

It seems the the big corporations in the US have lost sight to this fact and are all heading for serious issues as they continue down this road to losing control of their companies to the quest for seeking the lowest prices regardless. Take the Mattel toy company for example. Not long ago all their toys were US built. Today, they have lost major market share because the toys the sell now coming from Red China are toxic and low quality. It is scandalous that our children are getting toys painted with lead paint.

The future is at risk.

Thomas Prendergast
CEO
Inetekk.com, Inc.


Your job is secure if you are your boss
Bill Repp
October 14, 2007
Reprinted from: commercialappeal.com

Q: I've been out of work for nearly five months, and the prospect of getting a job in my field (mechanical engineering) doesn't look good -- unless I want to move my family across the country. I've always wanted to have my own business, but I'm worried about the comparative lack of job security that goes with it. What's your opinion? I'm over 50 and in good health. -- Deidre N.

A: You have a lot going for you: you've always wanted to have your own business, you're over 50, and you have good health. Security? You don't have it now, and you didn't have it when you got laid off. I don't think there's anything more secure today than working for yourself. Companies will cut any costs they have to just to stay in business, and the popular trend for the past several years has been to cut staff -- fast. And consider this: when you work for someone else -- big company or small -- only a few people -- your boss and one or two more managers -- control your future security. But with your own business, if you lose a few customers, you still have others to back you up. I've always thought that having my own business gives me more security, not less, than I'd have if I worked for someone else.

Another stunning fact of life: at 50, you're more likely to be more successful at hiring yourself than trying to convince someone else to do it. Fortune magazine once ran a cover story: "Finished at Forty," detailing the corporate trend of hiring younger people. As one CEO put it: "Why should I hang on to someone who's over 50? He's tired of the long hours and wants to spend more time with his family. He probably hasn't kept up with the newest technology. I have to pay him $75,000 a year or more, and he argues with me. I can hire someone in his 30's and pay him $35 to $40,000. He'll work 60 to 70 hours a week without complaining, and he won't argue with me. This is a no-brainer."

What Do YOU Want?

My best advice: do what feels right for YOU. When you're motivated and committed to a career you really like, the money and security usually take care of themselves. There's a big difference in putting in 50-60 hours a week into a job you love, and one you just feel so-so about. If you don't look forward to going to work when you get up in the morning, you're in the wrong job. Life is too short to work at a job you don't like.

Think carefully about how you want to spend one-third to half of the rest of your life (your waking hours). It you really think it's time to have your own business, then write your answers to these questions. They'll also form the foundation for a good business plan -- an absolute must if you want to succeed.

How would you describe your business (name, location, product/service?)

How would you describe your total target market -- the customers who will be willing to pay you for your products/services?

What industry, local, or consumer trends or needs will you react to?

How would you analyze, and then describe your competition (how many; current prices; their strengths/weaknesses)?

What are your marketing and business goals?

What are your first-year growth problems -- and how will you solve them?

What finances will you need to start the business and keep it going until it can stand on its own? How will you get them?

What's your operating plan for the next five years? (At least half of the new businesses started each year fail within the first 12 months. You must plan for a long-term business.)

What's your management plan to control and develop your basic operation/service?

What equipment, inventory, labor, space, overhead do you need?

Talk to Your Banker

Once your business plan is ready, prepare your personal financial statement (all your assets and liabilities). Next. prepare a projected balance sheet and profit and loss statement for your business -- at least for the first year. Then it's time to meet with your banker.

A good banker can advise you on the likelihood of your succeeding in getting a loan. He or she can point you in the right direction to get additional information. An excellent source for learning about starting your own business is on-line: Search for "sba.gov" and you'll discover a site that has all you need to know to write your business plan and finance your business. You'll even have models of nearly 100 business plans to study and benefit from. The rest is up to you -- and your energy and commitment.

Bill Repp is president of Organization Development Group, and has extensive experience in creating and delivering programs in marketing, communication, team building and business writing. E-mail Bill Repp at billrepp@rochester.rr.com


Testimonials
Inetekk Systems
November 09, 2007
Hear them live:
Sohomatic Back Office
NOTE: All of these testimonials are recent and unedited
When you subscribe to the Sohomatic back office you will be able to meet many of these people and hear their recorded meeting talking about what this system has done for them.

Butch Hamilton


My name is Maria Angelozzi. I signed up previously, as a Silver member and was truly, amazed with what the system has to offer . I want to Thank Thom, and Mike, for putting such a Wonderful system together, and allowing others to share in this Wonderful Opportunity! I also, want to Thank the Trainers, they are all Wonderful! :)

Thanks Again,
Maria Angelozzi


I became Gold Veretekk member in April 2007 and just recently started working on SEO. Today I got #20 out of 438 million for submit or post on Google, #1 for submit or post classifieds out of 56.7 million and for submit or post classified I got #'s 1,2,5,21,26,27,39,41,45, and 46. I get good results also for submit or post classified ads, submit or post classified ads free, and submit or post classified ads free, online.

For the keywords free premium email leads I have the first 5 returns and the 10 return on page 1 of Google. I am anxious to see what this will start doing for me. This really is working!

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I am amazed at finding my website at the top of the list in Google. Try keywords "premium leads verified" to find my press release and my PremiumLeads.biz website. I also use the Veretekk SEO training to get my wife's website at the top for the key words "art and fine craft front range". Her website is Rosahnda.ws I thnk Veretekk is the best in teaching SEO and I do not find anyone else doing it. Other website builders give me the feeling that it is "optional" and they do not tell you where to get the training. Score a big one for Veretekk!

Ron-Smalley


Veretekk Internet Marketing At Its Best

Today I had a pleasant surprised whilst researching for an article on the importance of personal branding to improve SEO results. I discovered that as a result in putting into practise what is preached by the trainers in Veretekk and by use of the Veretekk Search Engine Marketing Portals it is possible to get prominent positions in Google.

I was a Silver Veretekk member for two years before I discovered the power that lies within the Veretekk Marketing System. It is not an easy system to understand but with the expert help of trainers such as Butch Hamilton and Leo Silvestri, I began a journey which is leading me on the road to my goals.

My business is growing with out having to send out emails, surf for hours, join traffic exchanges and safe lists. My sites are taking on a life of their own and people are contacting me, and as this success is growing, I am able to pass on what I am learning to others and it is most rewarding.

I still have much to learn in this ever changing Internet world but can honestly say there is nothing to match the Veretekk Marketing System

David Ogden


There are more, a lot more, but you get the picture.